1. CapSim Final Report Team Digby
Erin Brady
William Mantegna
4/25/2012

2. AGIL Analysis Adaptation Round 1 Equal to all other companies
Still learning CapSim & our strategy
Round 8
Focused less on our decisions & more on other firms decisions
All companies were not financially equal
Goal Attainment
Product positioning, finance, profit
Profit, stock price, relative product positioning
Leading product in each segment
Latent Values
Round 1 – Cultural goal:
Collaboration/teamwork
Round 8 – Culture achieved:
Integration
Flat structure
work together on all decisions

3. Three Things We Did Right
TQM, invested $1,700 in ALL initiatives for the first two rounds TQM is available
Used Capstone Courier constantly
Used Excel to determine sales forecasts (last round sales * segment growth * expected market share increase (6-8%))

4. TQM Summary: Round 3

5. TQM Summary: Round 4

6. TQM Summary: Round 8

7. Three Things We Did Right
TQM, invested $1,700 in ALL initiatives for the first two rounds TQM is available
Used Capstone Courier constantly
Used Excel to determine sales forecasts (last round sales * segment growth * expected market share increase (6-8%))

8. Calculations for Production: Round 6

9. Advice to Struggling Teams
BORROW BORROW BORROW!
Stick to your company strategy, carefully watch your competitors
Don’t compete on price
Except in low end
Use the balanced scorecard

10. Tracking Metrics Guide Suggestion What We Suggest Leverage
Market share
Stock price
Sales
What We Suggest
Market share
Profit
Segment leader
Leverage

11. Any Questions?
Thank you!