1. Toward Zero Deaths A National Strategy on Highway Safety
Joseph S. Toole
Associate Administrator for Safety
Federal Highway Administration

2. Fatalities and Fatality Rate, by Year
-16.4%
-10.9%
-9.7%

3. Changes Progress… lowest fatality levels in 50 years
Greater collaboration and integration
New technologies and innovations
Global sharing and learning
Social norms changing
After mentioning 2008 fatalities line, I would ask the question “What happens when the economy turns back up?” and what are we going to do as a safety community to try to maintain at least a portion of the safety gains.

4. Challenges Public complacency…acceptance Competition for resources
Nation’s focus on
Political will
Implementing what we know works
After mentioning 2008 fatalities line, I would ask the question “What happens when the economy turns back up?” and what are we going to do as a safety community to try to maintain at least a portion of the safety gains.

5. Creating a Plan for the Future
Engage a broad base of stakeholders through a shared vision
Identify critical gaps and needs
Assess what has worked, what hasn’t
Create a framework for addressing needs
Build synergy toward action

6. Why Now? New political leadership Reauthorization
Uncertain trend for the future
Better use of limited resources
Build on our success

7. Foundation to Build From
Strategic Highway Safety Plans in each State
AASHTO-lead Strategic Plan from 1998; updated in 2007
Individual organizations’ objectives
Data and analysis from multiple sources
You can talk about how a new plan could potentially influence reauthorization and future safety programs.

8. Two Tiers Building the Foundation of Safety Cultural Change
Bring together a wider range of highway safety stakeholders to work toward institutional and cultural changes
Change Americans’ attitudes toward highway safety
Identify and create opportunities for changing American culture as it relates to highway safety
Current programs and technologies can result in substantial reductions in fatalities
Guide and framework to enhance current national, state and local safety planning and implementation efforts
Develop strong leadership and champions to directly impact highway safety through 4Es as well as policy, public health, communications, and other efforts
Bring about cultural changes and strengthen leadership while improving the effectiveness of current activities

9. Ten White Papers
Future View of Transportation: Implications for Safety
Safety Culture
Safer Drivers
Safer Vehicles
Safer Vulnerable Users
Safer Infrastructure
Emergency Medical Services
Data Systems and Analysis Tools
Lessons Learned from AASHTO plan
Lessons Learned from Other Countries

10. Next Steps
Identify and understand challenges and opportunities in reducing highway fatalities
Stakeholder Summit on August 25-26, 2010 in DC
Outline for the national strategy in 2010
Finalize strategy in the following year

11. How Can You Be Involved?
Process to develop the strategy must be both comprehensive and cross-cutting
Need input and involvement from a broad base of stakeholders
A Stakeholder Group is being established to provide additional input and feedback throughout the process
To join, contact Kelly Hardy of AASHTO at or

12. Steering Committee AASHTO, Kirk Steudle AAMVA, Neil Shuster
GHSA, Barb Harsha
CVSA, Steve Keppler
IACP, Vincent Talucci
NACE, Anthony Giancola
NASEMSO, John Bixler
Ex-Officio Members:
Joe Toole, FHWA
Bill Quade, FMCSA
Marlene Markinson, NHTSA