1. WTH:
#letuslivehere
WHERE’S THE HOUSING?

2. Current Reality for Vancouver Millennials:

3. Where’s the Housing Campaign
Solution:
Where’s the Housing Campaign
WTH aims to build a network of young advocates for housing across the region.
#letuslivehere

4. Young Professionals → Young Advocates
What’s the big idea?
Young Professionals → Young Advocates
Whose else is in this space?
What are the main differences?
Currently unclear path for many young professionals to become young advocates
Few groups focused specifically on issues facing young professionals
Sustained engagement
Education
Empowerment

5. A Day Without Young People
How Does it Work?
Phase One
Phase Two
Pop-Up Presence:
Guerilla Marketing:
A Day Without Young People
“Going Away Party”
We will build and maintain presence at regional events such as: farmers markets, Astoria Rent Cheque event, Goddamn Millennials Stand-Up, Vancouver Mural Festival to build network and support advocacy
“Missing Persons” posters
Craigslist housing posts for ridiculous housing offers: ex: “3 month stay in my bathtub” for room rentals in closets etc. to advertise for event
Rubbermaid-container “houses” around the city
Umbrellas with housing facts seen from above
Our main event in which young people in Vancouver wear pins to symbolize their importance in this city.
From baristas to businessmen, Vancouver millennials are the foundation of our city. We hope this day will raise awareness on how crucial this demographic is.
We hope to finish up the day with a “going away party” for all the millennials who cannot afford to keep living this way… Or else!
This party will be a place to socialize and encourage people to join our advocacy program

6. Housing-Focused Groups: Non-Housing Focused Groups:
Who Can Help?
Housing-Focused Groups:
Non-Housing Focused Groups:
Media:

7. Launch Team: Cody Lo Krista Funes Gabe Senecal Sarah Ellis
Aaron Matthew
Haley Roeser

8. A Day Without Young People Launch Plan:
Phase Two:
Phase Three:
Phase One:
Pop-Up Presence
Guerilla Marketing
Build presence as an advocacy network
A Day Without Young People
“Going Away Party”
Build toolkit for how to create an advocacy group
Expand advocacy group with new members from the campaign
Release toolkit on how to build an advocacy group
Advocacy Group Structure
Housing-Specific Organizations
Other Organizations
WTH Leadership Team
Passively-Involved Young Professionals (YOPRO’s)
Actively-involved Young Professionals (YOPRO’s)

9. Launch Budget: Website- $15-$20/mo = $250/yr
Marketing materials (print, pins, umbrellas etc) = $1000
Facebook Ads = $50-100
Media training = TBD
Event space & Fundraiser = Hopefully sponsored!