1. Welcome to- “REA LIVE”
Quote of the day!

2. 22 Lead Generation Strategies

3. “Economic report”- Realtor.com
Real Estate sales equals 19.5% of the state’s gross product
$11,817 is generated for the economy with each transaction
The average Realtor makes approximately $40,000

4. Your Job is? Get work Do work Manage work
If your not working, it doesn’t work!

5. E-Myth 3 Parts to a Success Business The Entrepreneur The Technician
The Manager
As Realtors, you own your own business

6. My Discovery The Entrepreneur The Technician The Manager Get work
Do work
Manage Work

7. It all Start’s- “Get Work”
Don’t wait for the phone to ring…go on the offense!
Best way to go on the offense is… Lead Generation & Prospecting

8. 22 Lead Generation Strategies
I’ve been training and personally coaching real estate agents since 2002, today I will share 22 lead generation strategies that get results.

9. #1 Door Knocking One of the quickest ways to meet potential clients
FSBO, Expired Listing, Lis Pendens & Farm
Knock on 1 door a day 5 days a week
Make a new best friend
Have a leave behind piece with you
Ask for permission to follow up

10. #2 FSBO’S Low hanging fruit Buy lists of FSBOS
Make the calls or knock on the doors
Use the scripts we provide
Set up a face to face meeting
Make a new best friend
Find out timing and motivation
Ask for permission to follow up

11. #3 Expired Listings Buy lists of Expireds Make the calls or door knock
Use the scripts we provide
Set up a face to face meeting
Make a new best friend
You must be consistent
Call, Door knocking & Mail outs
Be timely

12. #4 Lis Pendens Buy lists of Lis Pendens Download list from MLS
Make the calls or door knock
Set up a face to face meeting
Make a new best friend
Be understanding
Offer to help, find out more
Know your facts

13. Buy quality leads

14. Why do I need to buy leads?

15. How long does it take?
If your researching your own leads your wasting time!
Spend your time doing highly productive activities

16. Interview with Darren Hardy
Negotiate a contracts
Go on Listing Appointments
Prospecting

17. 33 Expired Listings in 4 days
The RedX
110 FSBO Leads in One Month
33 Expired Listings in 4 days

18. Number’s don’t lie REDX produces a minimum of 100 leads a month
That’s 1,200 leads per year
The FSBO & Expired membership $89
Basically trading $1, a year for 1,200 leads
1- $200K listing sold will bring in a $6K commission
Over 50% of FSBO will list in 4 to 6 weeks
In 4 to 6 weeks your leads are ripe
Within 30 to 60 days working this strategy your busy

19. Last week- Call Results
Last Week 10 Listing Opportunities in 90 Minutes
Tues.11am $429K
Tues. 1pm $125K
Tues. 3pm $289K
Wed. 1pm $279K
Wed. 3pm $309K
Wed. 6pm $229K
Thu. 3pm $359K
Thu. 5pm $229K
8 Apts $1,979, (Monday- 1 hour)
2 Apts. $450, (Tuesday- 30 min)
10 Apts. $2,429, (90 Minutes)
25 Calls
10 No Answers
3 Follow Ups
10 Listing Opportunities
2 Were Listed

20. Get involved with a referral or networking group

21. #6 Open Houses Find a home in a sought after area
Price range that pays
Promote Open House
Invite a local mortgage broker
Bring sandwiches & surveys
Bonus Tip: Call a FSBO and offer to hold their house open & Do their follow up

22. Pass out 10 and Collect Business Cards…Every Day!
10 meaningful real estate conversations a day
Exchange cards
Find out what they do for a living
Ask if they have a real estate need
If they know anybody
Ask for permission to follow up

23. Postcard Campaigns- 5 Tips for Success
#8 Send Out Postcards
Postcard Campaigns- 5 Tips for Success
Keep Postcards clean
Have a powerful message
Humor Works
Mail out consistently
Link to video- QR Code

24. #9 Email Marketing Email Marketing to your Database (Sphere)
What do you send? Something of value
Educational
Funny
Motivational
Coupon
Trivia Question or Game

25. #10 B2B Marketing Business to Business Marketing
Connect with local business owners
Offer to help promote their business
Get discounts on services
Promote discounts
Ask B2B partners for referrals

26. Many Ways to Market Video Marketing
Webinars (FSBO’S or First Time Homebuyers)
Brochure Boxes in Public Places
Website FREE REPORTS
Google Pay Per Click
Social Media- Facebook, Twitter & LinkedIn
Print Media- Newspaper, Magazine's, Newsletters
New and Improved Virtual Tours (Filmhouse)
Neighborhood Facebook Site
REO’S
Cash Investors
Menu for Service

27. A-LA-CARTE “Menu for Services”
$290,000.00
$1,899.00
$99.00
$150.00 $

28. Benefits of a “Menu for Services”
Always gives you a chance
Get signs up in a hurry
It can be now money
It’s a great way, to build relationships
Gain market share
Get buyer calls
Get other listings in the neighborhood
Build up your stats

29. Question? (Fill out table on worksheet for 2013)
How marketing campaigns do you currently run?
Door Knock
Call FSBOS
Call Expireds
Call Lis Pendens
Belong to a networking group
Do open houses
Pass Out 10 business cards a day
Postcard campaigns
marketing
B2B marketing

30. More Ways to Market Video Marketing
Webinars (FSBO’S or First Time Homebuyers)
Brochure Boxes in Public Places
Website FREE REPORTS
Google Pay Per Click
Social Media- Facebook, Twitter & LinkedIn
Print Media- Newspaper, Magazine's, Newsletters
New and Improved Virtual Tours
Neighborhood Facebook Site
REO’S
Cash Investors
Menu for Services

31. Run campaigns for at least 3 to 6 months consistently
Implement Systems
3 New Strategies
For 2014
Run campaigns for at least 3 to 6 months consistently

32. Final thought

33. Performance Coach & Chief Strategist
Contact Info
Robert Gawel
Performance Coach & Chief Strategist