1. 1960’s Rhetoric

2. A question of convincing

3. The assignment
Look at how noted politicians use rhetoric and transfer that knowledge to Macbeth’s speeches.

4. The Rhetorical Triangle

5. Logos *Facts *Case Studies *Experiments *Logical reasoning *Analogies
*Anecdotes

6. Pathos
The higher emotions/base emotions
Altruism
Love
Greed
Lust

7. Ethos Trustworthiness Credibility Expert testimony Reliable sources
fairness

8. Please write whether this is ethos, pathos, or logos.
“But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty…” MLK

9. Please write whether this is ethos, pathos, or logos:
“And in all of these efforts you were there -- all of you. And when there were difficulties, you sustained him. When there were periods of crisis, you stood beside him. When there were periods of happiness, you laughed with him. And when there [were] periods of sorrow, you comforted him.” RFK

10. Please write whether this is ethos, pathos, or logos:
“I ask you tonight to follow in that tradition -- to judge me on the basis of 14 years in the Congress, on my declared stands against an Ambassador to the Vatican, against unconstitutional aid to parochial schools, and against any boycott of the public schools -- which I attended myself.” JFK

11. Here Endeth the Lesson Produced by Mr. Jackson Copyright MCMLXXXIII
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