1. Judith Barker

3. Strategic tool marketing management Improve services Legislation

4. Examples in the sector Bespoke for the client

5. Framework for measuring and accounting for value – a form of cost-benefit analysis Designed to measure change Uses approximations to go beyond price Can be forecast or evaluative 5 core questions 7 principles 6 stages

6. Who changes? How do they change? How do we measure that change? What is its worth? What would have happened anyway or has happened but was not intended?

7. 1. Involve stakeholders 2. Understand the change 3. Value things that matter 4. Only include what is material 5. Dont over claim 6. Be transparent 7. Verify!

8. Establish scope and identify stakeholders Map the outcomes – demonstrate the change Evidence the outcomes and give them a value Establish the impact Calculate the SROI Report, use and embed

9. What are you going to measure? How? Why? Forecast or evaluative? Making a start – mapping the stakeholders and agreeing what changes!