1. We Are the Kings
The Lassie Foundation
4/11/2019

2. Mass Market/ Followers
Market Summary
I am just a pilot
Searching for friendly land
Mass Market/ Followers
Number of customers
Early Adopters/
Pioneers
End of Life
Time
4/11/2019

3. Product Definition Frozen in a lonely cockpit
The radio plays a song I understand
4/11/2019

4. Communicate the Message
The loneliest being:
You are a king A B C D
Down Up
4/11/2019

5. New Markets
Hey hey now
Hey, what was that?
I’ve flown all around the world, but I can’t sing
They are the kings
4/11/2019

6. Communication Strategies
Changing winds, lonely days
If I could wish them all away
I’d bring this plane down
4/11/2019

7. Launch Strategies Radio Do I see a new horizon? Jan Feb Mar Apr May
Jun
July
Sep
Oct
Nov
Dec
Radio
4/11/2019

8. Securities The music builds a fortress Big guns take their shots
Sails above money
Big guns take their shots
The radio says they cannot touch my wings
Am I a king?
Braving history
Claiming majesty
4/11/2019

9. Market Resolve Don’t waste your song
But if no one sings along, you’re still a king
Braving history
Claiming majesty
4/11/2019

10. Traditional Outlook Changing winds, lonely days
If I could wish them all away
I’d bring this plane down
4/11/2019

11. Focus on the Future Radio Do I see a new horizon? Jan Feb Mar Apr May
Jun
July
Sep
Oct
Nov
Dec
Radio
4/11/2019

12. Mass Market/ Followers
Market Summary
I am just a pilot
Claiming all my land
Braving history
Claiming majesty
Mass Market/ Followers
Number of customers
Early Adopters/
Pioneers
End of Life
Time
4/11/2019

13. Success Metrics
Braving history
Claiming majesty
4/11/2019

14. Outlook Braving history Claiming We are the kings Jan Feb Mar Apr May
Jun
July
Sep
Oct
Nov
Dec
Claiming
Braving
Milestone
4/11/2019