1. Think Like a Product manager
Learning is a Product:
Think Like a Product manager
Matthew J. Daniel

2. L&D Professionals are Under Tremendous Pressure
Of employees would stay at a company longer if they invested in career development
94%*
Estimated Half Life of a Learned Skill in Today’s Job Market
5 yrs+
Average time per week employees are giving to learning
24 mins**
81%*
Of executives list “talent” as their #1 priority
Talent Developers would NOT recommend their own programs
2 in 3*
“disruption of digital”
Conferences are both inspiring and scary
Amount of change is overwhelming
From “here’s your development tool and LMS” to here are your 5 systems, 5 development tools, and 25 different modalities.
1 in 3 – LinkedIn Learning Workplace Learning Report
5 years – Lynda Gratton and Andrew Scott, The 100-Year Life: Living and Working in an Age of Logevity
12-18 months for software engineeers to develop a whole new skillset – github
52 HTML5 authoring tools “Elearningindustry.com”
300+ LMS
*LinkedIn Learning 2018 Workplace Learning Report **Bersin by Deloitte +Gratton & Scott

3. The Product Mindset: “Are they buying what you’re selling?”
Technology
The Product Mindset
Humans
Business

4. Learner Experience Design
Instructional Design
Address the real challenge with your solutions so that learners can actually make a change.
“Any intelligent fool can make things bigger and more complex. It takes a touch of genius—and a lot of courage—to move in the opposite direction.”
E. F. Schumacher
Design Thinking
Don’t assume you know the best solution, ask the learner, test, and iterate.
Visual Design
It’s time to acknowledge the packaging is almost as important as content.
Design
Usability & User Research
Is the experience easy for the learner? If not, it doesn’t matter how smart you are or instructionally-sound your solution was.

5. Technology Build APIs & Integration Machine Learning & AI Automation
Treat your data as micro-insights, not databases. Make that data available anywhere it can be used to make a better experience.
Machine Learning & AI
With data, doors open to create personalized experiences that users love and impact the business.
Automation
In order to scale and sustain your solutions, the busy work of notifications, scheduling, and data entry has to be automated.
Cloud Based
The power of the cloud for processing, storage, and scale is a building block for your success.
Build
Code & Engineering
While much in learning technology can be purchased off the shelf, look for the right opportunities to build custom solutions to meet business needs.
Data
Find it. Capture it, Use it. Without it, your solutions can’t be personalized, integrated, or measured.

6. “If you can’t measure it, you can’t improve it.”
Business Impact
Agile: Speed to Market
Thinking in terms of minimum viable product will allow us to meet business needs much more quickly.
“If you can’t measure it, you can’t improve it.”
Peter Drucker
Learner Engagement
With all of that focus on learner experience, we should be able to capture data and tell a story about how our learners feel. And how they feel translates to retention.
Business Results
Focusing on data from the beginning allows us to tell a story about why the work we’re doing matters.
Measure
Dashboards & Analytics
All of the data in the world is worthless if you can’t make it easy to see and understand.
68% of executives say retaining top talent would demonstrate the success of programs (65% say performance metrics increase) – 2018 LinkedIn Learning Workplace Learning Report

7. The value is in what gets used, not in what gets built.
–Kris Gale
Matthew J Daniel
Learning Strategy | Learning Tech | LX
@matthewjdaniel