1. Are you the next Alan Sugar?
Creating your own business idea

2. Spotlight on Literacy! Words that sound the same or similar
Copy out this conversation, putting in the correct word from the box below:
“Where____you earlier during the marketing task?” said Lord Sugar.
“I was_______ all afternoon”, said Ricky Martin.
“_______was your teammate, then?” said Nick in the boardroom.
“He went to see the owner of Selfridges.”
“________Jade meeting then during the task?”
“This is confusing me. Look Lord Sugar-______they are just coming in to the boardroom now.”
“________ late!” said Lord Sugar.
Government
Island
Deserted
Democracy
Parliament
Queen
Monarchy
Opinion
where who’s whose they’re hear
were their here there who’s

3. Discussion!
Discuss in pairs, ideas for a new small business (a micro-business). You should produce a mind-map of your ideas individually and feedback to your peers. =10mins

4. Learning Objectives UNIT TITLE: Unit 19: The Marketing Plan
LESSON TITLE: Introduction to Marketing
CRITERIA: P1
COMPETENCY FOCUS:
Creativity (L3): Learner will develop their skills in creativity through the creation of a promotional campaign for a selected business which includes designing a suitable and effective logo and strapline.
Entrepreneurship (S4) :
To develop your entrepreneurial skills in preparing a realistic proposal for a new business start-up.
Learning Objectives
By the end of the lesson, you should be able to…
LO1) Identify each of the main marketing concepts (gui)
LO2) Explain the buyer decision-making process and the AIDA model (gui-reg)
LO3) Assess whether identifying how buyers think and behave will help you to create the right product and be able to target your product successfully, and become a successful entrepreneur (Reg- Str).

5. I am able to develop my skills in creativity by designing and developing a product that will be innovative and original, and provide me with a competitive advantage.
Competence level
Descriptor
Autonomous
I can delve deeper into the impact of my product on the market. I can evaluate how successful the launch of my product will be through how well it applies to the marketing mix. I can then assess whether my product needs improving or re-designing.
Advanced
I can confidently assess whether my product is creative and innovative enough to meet the needs and wants of my target group of customers. I can evaluate my marketing mix to see if my product will help me to become a successful entrepreneur and make a profit.
Strong
I know who my customers are through market segmentation. I can then use appropriate marketing strategies through the creation of the marketing mix to market my product to my target group.
Regular
I know how the features and benefits of my new product will help me to assess who my target customers are, and also give me a competitive advantage over my rivals (unique selling point).
Guided
I understand the elements that make up a creative and innovative product.

6. Task Name of your new business Logo Products sold Location of business
Read your scenario in the assignment brief for unit 19.
2) Your task is to produce a business proposal, to include:
Name of your new business
Logo
Products sold
Location of business
Staff in the business
Proposed customers
Where will you sell your products?
How might you advertise your new products?
Design/make a prototype of your new product.

7. If you are given a ‘green’ card, you will also need to complete your own self-reflection and justify your responses fully! 
Reflection
Reflect on your progress this lesson: - WWW - EBI - Evidence of how you have grou have met the lesson competencies