1. Technology Accelerators
Group5
Emily Dale
Hayley Rush
Carli Slingerland
Andrew Keeling
Alex Beverly
Everett Gibson
Kolt Pederson

2. Introduction Business model shift
New technology will change everything
Dot-com companies launched on NYSE without an active business
Drugstore.com 2

3. Walgreens Walgreens vs. drugstore.com Walgreens strategy
Crawl, walk, run
Launched Walgreens.com
Added momentum to already existing business model 3

4. Technology & the Hedgehog Concept
Technology-induced change
How do good-to-great organizations think differently about technology?
Walgreens
Kroger
Gillette
Apple

5. Technology Accelerators in the Good-to-Great Companies
Abbott
Circuit City
Fannie Mae
Gillette
Kimberly-Clark
Kroger

6. Technology Accelerators in the Good-to-Great Companies
Nucor
Philip Morris
Pitney Bowes
Walgreens
Wells Fargo

7. Technology as an Accelerator, Not a Creator of Momentum
Does the technology fit directly with your hedgehog concept?
If no, then do you need the tech at all?
If yes, then all you need is parity with competition.

8. Fannie Mae Moved from a 2.3 to a 3.8 on the four point tech scale.
Did this 9 years after the arrival of David Maxwell.
Lowered costs by nearly $1000 per loan.
Same late technology for pattern for Walgreens, Gillette and Kroger.
Fannie Mae: Good to Great to Bad?

9. The Technology Trap 20th Century- How will it be remembered
Democracy
Civil Right
Most remembered for advances in Technology and Science
Albert Einstein

10. The Technology Trap Executive Seminars Managers Theme of technology
“People don’t Know what they don’t know”
Afraid of technology sneaking up
All managers know is the technology is important
Managers
Good to great managers talk little about tech
Great companies are technology sophisticated
80% GTG managers didn’t even mention technology

11. The Technology Trap Nucor Bethlehem Steel Aggregate Pioneer
Dozens of literature
5 factors from good to great
Technology was not mentioned in top 5
One top executive
20 % technology, 80% culture
Bethlehem Steel

12. The Technology Trap
Technology plays a significant role of failure and success
Accelerator of demise / success. Not the cause
No companies really fail just because a technology torpedo blew it out of the water
R.J. Reynolds, A&P, Visicalc,
It all comes down to management of technology

13. The Technology Trap Pattern of second and third followers prevailing
Boeing, GE, Palm Computing, AOL
Do not think technology holds the key to success
Reliance on Tech is a liability
Essential driver in moving forward, but used wrong or as a quick fix, with no understanding, it will drive your company to failure

14. Technology and the Fear of Being Left Behind
Good Companies
Motivated by FEAR
of being left behind
of the unknown
of looking bad
of being beaten by competition
Reactionary
define strategies principally by what others are doing
Lurch about in fearful, frantic reaction
Great Companies
Motivated by creative urge
to improve relative to absolute standard of excellence
Stay true to fundamentals & maintain balance
Calm, deliberate steps forward
-VS-

15. Chapter Summary Good-to-great organizations think differently.
They key question about technology is…
How good to great organizations use technology.
How a company handles technology is a good indicator for its inner drive for greatness
Technology is never the primary root for greatness or failure.
80% of executives interviewed never mentioned technology as a factor for their success.
“Crawl, walk, run”