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Changes Occur Overtime
CIMRU Medical Omnibus Physician Pool Track Report Demo Q2 Vs Q3 Vs Q4 / 19 Changes Occur Overtime
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Contents Research Questions Sample Demography Results
By the overall sample By Sample specialty GP Group IM Group Surg Group Gyn Group Ped Group Highlights on Particular Companies Exclusive Summary
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Research Questions
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Questions In your opinion, what is the best pharmaceutical company in your country? What are the reasons behind your choice?
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Sample Demography Q2 Vs Q3 Vs Q4 / 19
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Specialty Breakdown Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
GP Group includes General Practitioner Group, Family Physicians, General Practitioners, Emergency Medicine, etc., IM Group includes Internal Medicine, Cardiologists, Endocrinologists, Diabetologists, Gastroenterologists, Infectious Diseases, Nephrologists, Pulmonologists, Rheumatologists, etc. Surg Group includes General Surgeons, Orthopedic Surgeons, Plastic Surgeons, Otolaryngologists(ENT), Urologist, etc. Gyn Group includes Gynecologists, Obstetricians, Ped Group includes Pediatricians, Neonatologists The above is an example
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Territory Breakdown Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Territory 1 includes Territory 2 includes Territory 3 includes Territory 4 includes, Territory 5 includes The above is an example
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The same for other sample subgroups
Territory 1 includes Territory 2 includes Territory 3 includes Territory 4 includes, Territory 5 includes The above is an example
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Results by Overall Sample Q2 Vs Q3 Vs Q4 / 19
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In your opinion, what is the best pharmaceutical company in your country?
Top Ten Companies Q2 Vs Q3 Vs Q4 / 19
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Top 10 Companies by Overall Sample: Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Company 8 came on top with less percent. Company came second in Q2/19 third with increasing percent. Company 15 & Company 28 were not of the top 10 during the previous waves. The above is an example
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What are the reasons behind your choice?
Top Ten Reasons By overall Sample Q2 Vs Q3 Vs Q4 / 19
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Top 10 Reasons of Choice by Overall Sample: Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Regular med rep ….. The above is an example
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Reasons’ Grouping by Overall Sample: Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Reasons are classified into: Promotional Services' Reasons …… The above is an example
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Promotional Services Reasons by Overall Sample: Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Some of these Reasons are also related by the Med Rep as Providing medical samples, Providing brand reminders, giveaways, gifts. (24%) Others supporting physicians scientific work as Organize standalones and specific meeting, Providing relevant scientific materials, Organize Clinical Trials, Support Patients programs & Publication Services (28%)
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The same for other reasons groups
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Results by Specialties
Results by GP Group
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Top 5 Companies by GP Sample Size: Q2/19 = 50– Q3/19 60_ Q4 /19 = 70
Company 31 came on top ………………. The above is an example
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Top 10 Reasons of Choice by GP Group Sample Size: Q2/19 = 50– Q3/19 60_ Q4 /19 = 70
“Med Rep visits” was the most frequent reason behind choosing best companies, followed by providing good variable good services.
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Reasons’ Grouping by GP Sample Size: Q2/19 = 50– Q3/19 60_ Q4 /19 = 70
The same rank of overall sample Each GP mentioned an average of reasons The above is an example
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Results by Specialties
Results by IM, Surg, Gyn & Ped Groups will have the same model
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Highlights on Particular Companies
Company 8 Best Company
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Company 8 Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Company 8 came on top of best companies. ……. For Specialty breakdown; ……………………… For Territory breakdown; ………………………. For Number of years in Practice breakdown; \………………………. For Medical Certificate breakdown; ……………………… For Working Sector; ………………………
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Company 8 by Specialty Sample Size: Q2/19 = 250 – Q3/19 300 _ Q4 /19 = 350
Company 8 performed better with Gyn Group and least with GP Group.
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Company 8; Reasons of Choice Selected by: Q2/19 = 54 – Q3/19 62_ Q4 /19 = 75
Comments Conclusion
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Company 8; Reasons’ Group of Choice Selected by: Q2/19 = 54 – Q3/19 62_ Q4 /19 = 75
Comments. Conclusion
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Highlights on Particular Companies
The same will be presented to 2nd Best Company & Your Company
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