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August 2017 In highlighting new ideas and concepts in Marketing I found that we as marketing professionals have to solve three problems when we communicate.

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Presentation on theme: "August 2017 In highlighting new ideas and concepts in Marketing I found that we as marketing professionals have to solve three problems when we communicate."— Presentation transcript:

1 August 2017 In highlighting new ideas and concepts in Marketing I found that we as marketing professionals have to solve three problems when we communicate with our audience. What to say? How to say it? Who should say it? Consumers make decisions for purchases based on five key areas: Need for recognition Information seeking Evaluation of alternatives Purchase decision Post- Purchase evaluation I learned these key concepts from my online class through Coursera. “ Evolution Ink’s Continuously Learning! Investigative Freelance Writer | Creative Blogger | Engagement Coordinator Michele Renee Curtis Cell kedin.com/in/ michele-renee- curtis Website: ninksite.wordpr ess.com/ Blog: ninkblog.wordp ress.com/ Facebook: cebook.com/A WRITERWHOW RITES/?ref=setti ngs Twitter utionINK1

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