1. Ch. 4: Behavior and Attitudes
What is the direction of relationship between attitudes and behavior?

2. Outline Do Attitudes Determine Behavior?
Are people hypocrites?
When do attitudes predict behavior?
Does Behavior Determine Attiudes?
Role Playing, Saying is Believing, Foot-in-the-Door phenomenon, Evil acts, Interracial Behavior and Racial Attitudes, Social Movements.
Why Do Actions Affect Attitudes?
Self-Presentation, Self-Justification (Cognitive Dissonance), Self-Perception, Comparing Theories.

3. Attitude Definition 3 dimensions of attitude assessment
Affect (feelings)
Cognition (thoughts)
Behavior (intentions)
The relationship between attitude and behavior

5. Attitude Behavior
Imperfection prediction

6. Behavior Attitude

7. Copyright © 1999 by The McGraw-Hill Companies, Inc.
Attitude Behavior
Minimizing social influences on expressed attitudes
Minimizing other influences on behavior
Examining attitudes specific to the behavior
Making attitudes potent
Copyright © 1999 by The McGraw-Hill Companies, Inc.

8. Copyright © 1999 by The McGraw-Hill Companies, Inc.
Behavior Attitude
Role playing
Saying becomes believing
The foot-in-the-door phenomenon
Evil acts and attitudes
Interracial behavior and attitudes
Social movements
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9. Why does behavior affect attitudes?
Self-presentation theory
Cognitive dissonance theory
Insufficient justification
Dissonance after decisions
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10. Why does behavior affect attitudes? (cont)
Copyright © 1999 by The McGraw-Hill Companies, Inc.

11. Why does behavior affect attitudes? (cont)
Self-perception theory
Overjustification and intrinsic motivations
Comparing the theories
Self-perception vs. Dissonance Theory
Copyright © 1999 by The McGraw-Hill Companies, Inc.