1. 7 FEBRUARY 2019
LONDON

2. Liz Male Consulting Ltd
MARKETING IN CONSTRUCTION SUMMIT
12:00 – 12:45
How great comms can help win the war for talent
Liz Male MBE
Director
Liz Male Consulting Ltd
@lizmale
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

3. Young professionals in construction
Photo: Natalie Oxford, Wikimedia Commons
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

4. How do you access the latest news about your industry?
Our post-Grenfell research
How do you access the latest news about your industry?
Online news sites – 60%
Headlines on social media – 39%
E-newsletters / news alerts by – 28%
National newspapers – 26%
Trade press – 25%
Don’t bother with news at all – 13%
Which other routes do you get your industry news and information?
Word of mouth – 53%
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

5. The war for talent
“All sectors of the industry face a battle to counteract an ageing skilled workforce, dwindling numbers of new employees, funding issues and a complex new approach to apprenticeships…”
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

6. The war for talent
“We all have a responsibility to make sure that we are doing the right thing to encourage and attract young people into the industry. If [students and young people] were made aware of the opportunities from the beginning, they may consider entering the sector. We have an incredible potential…”
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

7. The war for talent @lizmale
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

8. The war for talent @lizmale
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

9. Gen Z – born 1995 to 2010 (ish) @lizmale
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

10. Changing media consumption
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

11. Changing media consumption
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

12. The image of construction
Photo: 24housing.co.uk
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

13. The image of construction
Photo: Stewart Milne Timber Systems
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

14. The image of construction
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

15. The image of construction
Photo: Gov.uk
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

16. The image of construction
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

17. So what does great comms look like?
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

18. Know your audience – use profiling and research
10 recommendations for engaging Gen Z
Know your audience – use profiling and research
Focus PR on online media, review sites, bloggers, vloggers…
Creative campaigns – highly visual, highly interactive
Everything optimised for search, mobile and sharing
Promote the full variety of roles
Appeal to their strong sense of identity
Different content for different social media
Great experiences, hands-on and face-to-face interactions
Diversity, equality and inclusion, or else
And finally…
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

19. If you REALLY want to make a difference…
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

20. Design, Engineer, Construct!
7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON
@UK_CW #MICSummit
@lizmale

21. Liz Male Consulting Ltd
FOR FURTHER INFORMATION
TELEPHONE:
WEBSITE:
@tweetsbyLMC
Liz Male MBE
Director
Liz Male Consulting Ltd
30 JANUARY 2019 | MARKETING IN CONSTRUCTION SUMMIT
@UK_CW #MICSummit

22. 7 FEBRUARY 2019
LONDON