1. Reflection on targets set
Identify & reflect upon targets set last lesson. Have you achieved what you wanted to?
=5mins

2. Learning Objectives UNIT TITLE: Unit 19: The Marketing Plan
LESSON TITLE: The Marketing Mix
CRITERIA: P3/M1/D1
COMPETENCY FOCUS:
Creativity (L3): Learner will develop their skills in creativity through the creation of a promotional campaign for a selected business which includes designing a suitable and effective logo and strapline.
Entrepreneurship (S4) :
To develop your entrepreneurial skills in preparing a realistic proposal for a new business start-up.
Learning Objectives
By the end of the lesson, you should be able to…
LO1) Identify the contents of a marketing plan (Gui)
LO2) Explain the contents of a marketing plan (Gui-Reg)
LO3) Using your own skills in creativity, apply the contents of a marketing plan to own micro-business (Reg-Str).

3. I am able to develop my skills in creativity by designing and developing a product that will be innovative and original, and provide me with a competitive advantage.
Competence level
Descriptor
Autonomous
I can delve deeper into the impact of my product on the market. I can evaluate how successful the launch of my product will be through how well it applies to the marketing mix. I can then assess whether my product needs improving or re-designing.
Advanced
I can confidently assess whether my product is creative and innovative enough to meet the needs and wants of my target group of customers. I can evaluate my marketing mix to see if my product will help me to become a successful entrepreneur and make a profit.
Strong
I know who my customers are through market segmentation. I can then use appropriate marketing strategies through the creation of the marketing mix to market my product to my target group.
Regular
I know how the features and benefits of my new product will help me to assess who my target customers are, and also give me a competitive advantage over my rivals (unique selling point).
Guided
I understand the elements that make up a creative and innovative product.

4. P3: The Marketing Plan
Create a marketing plan (in a report format) for your business that you will be presenting to the rest of the group. You need to include information on:
Your market defined and opportunity (who will buy your product?)
Complete a SWOT analysis for your business
Proposed target market segments (who will you target your products towards?)
Expected demand for your product (link to demand of similar, existing products/services, for this you will need to research sales of similar products)
Your competitors (create a competitor audit)
Direct Competitor
Location
No of stores/branches
Products sold

5. P3: The Marketing Plan
External influences that might affect your business such as legislation, politics (use PESTLE framework)
Political
Economic
Social
Technological
Legal
Environmental
Proposed marketing mix (4P’s)
Marketing research undertaken (primary/secondary methods you will use, scale of research, findings & conclusions)
Sales forecasts
How you will measure the success of your marketing campaign (calculation of stock turnover, include forecasted stock turnover)

6. If you are given a ‘green’ card, you will also need to complete your own self-reflection and justify your responses fully! 
Reflection/Targets
Reflect on your progress this lesson: - Set personal targets for next lesson - Complete a personal SWOT analysis of your performance this lesson