1. Personal Branding for Librarians
Meg Canada

2. What is a personal brand?

3. Getting Started: Elevator Speech/ Personal Information
What are you going to share. What are you going to hold back?
“You are a brand whether you choose to see yourself that way or not” – Chris Brogan
Think about what *you* have to offer in the workplace and on the Web.

4. What do you find in a vanity search?
SEO/SEM
Your URL
Owning your online identity
Google Profile

5. Getting Started: Usernames
Create a Username:
Think something that wouldn’t make your family cringe. One word no spaces. Keep it consistent across networks.
Great Usernames ( Use your name if you can):
LuLuGrimm (real name Lisa Grimm)
PRMoxie (real name Mary Lower)
MNHeadhunter (real name Paul DeBettignies)
Not so great choices:
pjbfcp (real name: Pete Barry)
l1br4r14n (real name: Jonathon Smith)
megcanada02 (real name: Meg Canada)

6. Putting your best foot forward
Elevator Speech
Usernames
Photographs

7. Network and Tone LinkedIn Facebook Google Profile Twitter
Plurk/FriendFeed/ Identica
MySpace
Extendr
Flickr
Friendly
Casual
Candid
Professional
Creative
Personal

8. OH (Overheard) on Social Networks
Librarian1: WHAT IS IT WITH PEOPLE? Bring... Your... CARD! You tell your kids "Now put that in your wallet so you know where it is." DO THE SAME DAMMIT!
Librarian2: my fave is when people said they left their library card in the car... I always made them go get it. :) I like being evil.
Librarian1:Oh that PISSES me off. You drove to the library in your car and left it there, that means you're STUPID or LAZY or BOTH.
Librarian2: I love the big sigh followed by, "do you really need me to go get it?" Then I respond "do you really want these DVDs?"
Do you want to hire either of these people
after reading this exchange?

9. Great Example: Sarah Houghton-Jan

10. Great Example: Bobbi Newman

11. Reading
Me 2.0
by Dan Schwabel

12. Where to get started Branding without a blog…. Musts Maybes
LinkedIn Facebook
Twitter Flickr
Google Profile maybe a blog?

13. Blogging and beyond
Blogger
Wordpress
LiveJournal
Tumblr
Posterous