1. Re-cap Benefits By The Sea
What were the main identity concepts within that episode?
How did the producer/director represent the individuals involved?
Was it fair?

2. Starter
A2 Media Studies

3. 14-year-old Ahmed Mohamed:
-Removed from his class,
-Handcuffed,
-Led out in front of his classmates,
-Taken to a juvenile detention centre.

4. Consider the role of social media play a role in Ahmed's case.
#IStandWithAhmed
(One million tweets)

5. “Had he been a white boy without a Muslim-sounding name, this never would have happened.”
“His name is Mohamed and because of Sept. 11, I think my son got mistreated.“
“A 14 year old making a HOMEMADE CLOCK is labelled a terrorist just because he is Muslim? Islamophobia at its finest #IStandWithAhmed.
If his name was John he would be labelled as a genius. Since its Ahmed he's labelled as a "suspect“ #doublestandards #IStandWithAhmed.

6. Ideology To understand what ideologies are within media products
To identify how/why ideologies are used within media products

7. What is Ideology?
Answer on a postcard….

8. Ideology & Messages
These are the message that the media producers are trying to put across. Audiences can also interpret these messages differently, even though there may be an intended message for the audience
Ideology is ideas, values and beliefs in a society. These are often taken for granted and seen as ‘commonsense’.

9. Where do our ideologies come from?

10. Ideology
O’Sullivan States that underpinning most of the media, various powerful vested interests operate to ensure that particular representations are manifested.
Noam Chomsky argues that the media serve the interests of the state and corporate power.
Ideology then is a set of beliefs and ideas that are presented in a media text. Dominant Ideologies those which are accepted and understood by the majority of people as part of our culture and expectations.

11. Dominant Ideologies
What dominant Ideologies govern our society? How do stereotypes in media texts help to re-affirm and reinforce these?

12. Dominant ideologies Family values- family units and marriage is ideal
sex outside marriage is bad

13. Work ethic
Hard work is not just a way of becoming successful but is a good thing in itself
Work shy layabouts are looked down on

14. Materialism/ consumerism
Buying things and having lots of money are ways to achieve happiness

15. How do the Media portray society?
The ideologies about society are that it is falling apart
Asylum seekers are ruining our society
Teachers are useless
Youth are violent and disrespectful

16. Sleeping Beauty
Watch the clip from sleeping beauty and consider the messages within the clip

17. This clip suggests: Women as daydreamers
Thinking about love all the time
Waiting for a prince to rescue them
Shy
A man will make them happy

18. The dominant ideologies during the period that these films were made, where what we may now consider stereotypes of women.
women stayed at home and relied on a man to rescue them.
Cinderella will only be happy through marriage

19. Sex and the city shows how ideologies can change over time, here women are seen as successful and independent
Friendships are very important

20. However ….
They do still reinforce the dominant ideology of marriage

21. Happy feet
In Happy feet humans are destroying the world and the elders stand for old fashioned ideas
The ideologies link into the idea that humans must understand the animal world and not do anything to destroy it
The message is that we need to take care of animals
It also makes us consider animals in captivity

22. Good is…..well good Good wins out over evil
The ideology is that being evil does not pay
Being good is rewarded

23. Ideologies about love

24. Love conquers all

25. Consider the ideologies reinforced by these types of shows
Talent leads to wealth and celebrity status
Talent= success and attractiveness

26. Do people believe these ideologies?

27. Task Chomsky is correct?
Watch these trailers – what ideologies are reinforced? How have stereotypes been used to portray this?
Clip 1 - I don’t know how she does it.
Clip 2 - The Haunting in Connecticut
Type up your response.
Consider whether:
Chomsky is correct?
Noam Chomsky argues that the media serve the interests of the state and corporate power.

28. Homework
Now we have covered a large majority of media texts/messages, you should have an idea of the area you want to investigate for your critical investigation.
Come into the next lesson with your mind map complete and with a clear idea.
Next lesson we will work on Critical perspectives which you can build into your essay.