1. ECT455 Website Engineering
E-Commerce Web Site Engineering
Lecture #4 E-Commerce Transaction & Order Processing Web Site Engineering Part 2
ECT455 Website Engineering

2. Order Management Process

3. ECT455 Website Engineering
Order Processing Pipelines
Order Plan Pipeline
Order Purchase Pipeline
Verify Address
Verify Credit Card Information
Payment Authorization
Create Purchase Order
Initiate Order Tracking
Product Information
Merchant Information
Shopper Information
Order Initialization
Order Check
Item Price
Item Adjust Price
Order Adjust Price
Order Subtotal
Shipping
Handling
Tax
Order Total
Inventory
Order Confirmation
Order purchase
Pipeline is
Run during
actual purchase
Transaction.
Both pipelines are fully
Configurable and
Customizable.
Order plan pipeline is run
during any cart change or
Recalculation.
ECT455 Website Engineering

4. Order Entry Starts the Flow
The order transactions form a chain of related processes and business documents.
The entire chain of processes and documents creates a transaction work flow.
ECT455 Website Engineering

5. Post Order Entry - Delivery
ECT455 Website Engineering

6. ECT455 Website Engineering
Delivery Overview
Within the delivery process the following steps are executed either automatically or manually.
ECT455 Website Engineering

7. ECT455 Website Engineering
Customer Payment
The final step of the Customer Order Management cycle.
The Customer Payment step includes:
Posting payments against invoices
Reconciling differences, if necessary
The processing of the customer payment is done in accounts receivable against open items.
ECT455 Website Engineering

8. Retail Ecommerce – Technical Architecture Overview
Merchant Server
IIS, Apache, etc..
Taxware
Bank
Firewall
ODBC
Consumer
browser
(Payment, address and Wallet)
HTML pages
Merchant
“VeriFone”
Or similar
Legacy
Store data
TranData
Manage
the store
Shop &
purchase
...
Web
Server

9. Retail Ecommerce - Process & Technology Overview
Payment
processor
(Broker)
Customer
with need
Merchant
Buy
Request
Remittance
(1)
(2)
Delivery
Approval
(3)
(4)
Monthly Statement
(5)
Banks
(EFT)
Credit
Card
Processors
Online
electronic
currency
backers
WWW
BROWSER
SERVER

10. ECT455 Website Engineering
Front-end Order Processing – Essential Components
Necessary e-commerce order processing components.
The availability of a virtual shopping cart.
An ability to transfer data securely using SSL or SET.
85% of all online transactions use credit cards.
Taking money over the internet is a two-fold process
A Merchant Account.
A Payment Gateway (CyberCash/Verifone).
ECT455 Website Engineering

11. Shopping Cart Technology
An order-processing technology allowing customers to accumulate lists of items they wish to buy as they continue to shop.
Shopping cart is supported by:
Product catalog.
Merchant server.
Database technology.
Combine a number of purchasing methods to give customers a wide array of options.
ECT455 Website Engineering

12. Shopper ID/Cookie Support
Special shopper IDs.
Unknown Shopper - system automatically generates one.
Administrator.
The ID is part of the URL while navigating the store.
Shopper ID optionally stored in cookie if browser supports it.
Information may be used to customize subsequent visits.
Used as primary key in database.

13. Alternative Online Shopping Solutions
Turnkey solution
A pre-packaged e-business
E-business templates
Outline the basic structure, but allow the design to be determined by the owner
Project outsourcing
Available to businesses with substantial funding, alleviates the need for businesses to complete projects in-house
Front-end system
Portion of an e-business that is visible to consumers
Back-end system
Database management, payment processing and logistics
ECT455 Website Engineering

14. Reprise: What are Mercantile Processes?
Mercantile processes define interaction models between consumers and merchants.
Mercantile processes can be developed from two perspectives: consumer and retailer.
Consumer perspective - the process needs to meet the expectations of the on-line shopper.
Quality.
Convenience.
Value.
Price
Privacy.
Retailer’s perspective - the process defines the COM cycle specifying activities that must take place to fulfill customer orders.

15. Consumer-Oriented Mercantile Models
Product/service search & discovery
Pre-Purchase
Interaction
Comparison shopping & Product selection
(based on various attributes)
Negotiation of terms e.g., price, delivery times
Placement of order
Purchase
Consummation
Authorization of payment
Receipt of product
Post-Purchase
Interaction
Customer Service & Support (If not satisfied in X days, return product)