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Village Level Entrepreneur – Mobile Shop
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Telecom Industry in India
India is the world’s second largest telecom market, after China, with over 898 million subscribers. India has one of the lowest call tariffs in the world. The telecom industry in India has grown twenty times in just 10 years. India as a telecommunication network is the second largest in the world based on the total number of telephone users. India has the world’s third largest internet user base with over 137 million users. Total revenue of the Indian telecom sector grew by 7% in 2012.
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DOT The Department of telecommunications (Government of India) is the main governing body for the industry. TRAI Telephone Regulatory Authority of India (TRAI) assists the Government of India (GOI) to take timely decisions and introduce new technologies in the country.
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Grooming and Hygiene
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Self – Grooming – Do’s Perfumed hair oil Paan/ Tobacco
Clean hands and nails Short combed hair/ shaved Perfumed hair oil Paan/ Tobacco
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Customer Handling
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Importance of Customers
The objective is to fulfill the needs of a customer, hence customer satisfaction plays a vital role in any business. Customers helps in meeting business objective Customers are a source of revenue generation for the business
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What is Service? Helping Assisting Giving Advice Problem Solving Providing Expertise Giving Pleasure or Delight Following up an earlier action Helping others in achieving results If you don’t service your customers, someone else will.
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Steps in Selling Listen to customers Clarify doubts Handle objections
Summarize conversation Present the product Demonstrate the product Handle objections Close the sale
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Upselling Cross-selling
Up-selling is the action whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. Cross-selling Cross selling is the action or practice of selling an additional product or service among or between existing customer, established clients, markets, traders, etc.
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Types Of Customers Angry Customer Demanding Customer Passive Customer
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1. The Angry Customer Customer Characteristics
Customer who is immensely dissatisfied regarding product or service Usually vents his feeling in a loud manner Also usually includes other smaller issues How to handle such customers Let the customer finish talking. Don’t interrupt Use the pressure cooker method Be firm and polite else they may not be happy
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2. The Demanding Customer
Customer Characteristics The customer who wants more than you can offer They are not easily satisfied How to handle such customers Be firm yet polite Be professional Avoid being too docile but not rude
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3. The Passive Customer Customer Characteristics
The Customer who listens to you Is quite meek and extra polite Will sound apologetic when complaining How to handle such customers Listen carefully what they have to say Sound professional and don’t brush them aside Gain their confidence Remember to say “Thank You”
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Think… When you give bad service to your Customer, you give birth to an Angry Customer…. This slide is used for role reversal purpose where the CSC is no more the Irate customer but the service provider who is responsible for making a customer happy or angry
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How to handle Irate Customers?
The customer can be very angry due to : Inconvenience caused No action taken A P R O C H H E A T SOLUTION
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Dealing with an Irate Customer
H – Hear Them Out E – Empathize A – Apologize T – Take responsibility for Action
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Hear Them Out Goal is to understand the speakers feelings, needs and
wants in order to help solve a problem Listen attentively Don’t interrupt while the customer is venting his anger Demonstrate active listening to his/her complaint Isolate the core and associated problem through paraphrasing
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Empathize Put yourself in the customer’s shoes and feel the pain
Try and experience what the customer is experiencing Identify the customers problems, understand their situation, feelings and motives behind the anger Use of phrases like: “I understand…,”
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Apologize Acknowledge a problem or inconvenience
Apologize for the inconvenience caused Do not pass on the blame Apologize genuinely “I apologize…,”
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Take Responsibility for Action
Inform course of action Talk to the backend and sort out the problem Follow – up Take feedback on satisfaction with resolution Create a Win-Win Situation
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While Resolving… Be pleasant Be courteous Be helpful
a warm smile can win a customer Be courteous show respect to the customer and he will respect you Be helpful the customer should feel you are there to help them and not an obstacle
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Thank You
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