1. Stay alive! Don’t drink and drive!
Ivana Dimitrijevic Aleksandra Jordanovski Irena Petruseva Glen Vasquez Remus Trifu
#RakijaTeam
Stay alive! Don’t drink and drive!

2. Slogans ,, Stay alive! Don’t drink and drive!”
,,Think about the consequences!”
,,Are you prepared to take the risk?”
#VoziOdgovorno, #RSBSP, #Y4RS, #ErasmusMK, #DontDrinkAndDrive, #UzmiTaxi

3. Activity plan
Campaign will start in April and will last three months, until July;
Preparing and disseminating a video “I took her life!”, on the risk of driving under the influence of alcohol among young people: developing an idea (topic presented in the video); making/filming and editing/producing; promotion on social networks (Facebook, Twitter, Instagram…).

4. Activity plan
Preparing and disseminating posters on the risk of driving under the influence of alcohol among young people: layout/graphic design with campaign slogan; printing posters; display on public places (schools, public institutions, health centers, buses/double deckers, bathrooms in clubs).

5. Activity plan
Conducting social actions in public places in at least three cities with at least ten volunteers (e.g. night clubs, youth centers, cinemas, theaters):
- Skopje, Kumanovo, Bitola; two times per month (one on Friday, one on Saturday).

6. Activity plan
Preparing and producing a radio jingle of driving under the influence of alcohol among young people: developing an idea for the jingle; broadcasting on three popular radio stations (Antena 5 Radio Station, Metropolis Radio, Kanal 7).

7. Communication plan
Video: social networks (Facebook, Twitter, Instagram, etc.).
Posters and flyers: display in schools, public institutions, hospitals, buses, bathrooms, in public places (bus stations, clubs).

8. Communication plan
Social action: in three big cities; - reach out to partner youth organizations do disseminate information about the events; - members from local youth organizations, NGOs, will inform people together with employees from RSBSP on info stands; - every two weeks presentation of the campaign (in general) and announcement of upcoming events;
- radio broadcasting.

9. Budget Material Quantity Price Posters (design, print, publishing) 900
2000 EUR
Flyers (design and print)
3000
1050 EUR
Video (Filming, editing) 1
800 EUR
Rent of info stands 9
400 EUR (per month)
Jingle production
749 EUR
T-shirts 50
400 EUR
Total
5399 EUR

10. Thank you for your attention!