1. National growth update
Tamsin Fudge – Head of Growth and Insight
17 November 2018

2. Key growth work happening – Growth board
Research
Audience segmentation portfolio
Volunteer journey mapping
Exit and experience surveys
Development
County growth plans
Flexible membership offer (volunteers)
Innovation
Start-up kit
Recruitment campaign

3. Space to grow together (StGT)
Funded by the Pears Foundation and #iwill, this is a two year project across England. Focussing on strengthening, retaining and building on existing guiding through a staff/volunteer model. It will reach out to new communities and groups underrepresented in guiding.
Project targets
Each area/county to create 16 new groups, to include places for 240 girls and recruit 48 volunteers
Project areas
Seven Growth and Communities Coordinators across England
Stockport/Manchester/Lancashire South-east, Bedfordshire/Cambridgeshire West, Kent West, Dudley/West Mercia, Wirral/Sefton

4. Delivering diversity
A WAGGGS/UPS Foundation funded project which will design, deliver and evaluate ways to increase and diversify our membership in targeted pilot areas.
Collaborating with volunteers, young members and external partners
Project targets
Recruit and retain 3,500 girls and 1,500 volunteers
Pilot projects
Targeted outreach work to open new groups
Holiday guiding
Underrepresented communities
Recruitment campaigns

5. Growth and Insight team
Tamsin – Head of Growth and Insight
Lynne – Growth and Communities Manager
Areenay – Insight Manager
Rebecca – Service Designer
Joy – Delivery Project Manager (Space to Grow Together)
Louise – Delivering Diversity Project Manager
Sean – Data Analyst
Shiraz – Delivering Diversity Project coordinator
Amy – Project Coordinator
Plus seven Growth and Communities Coordinators - England