1. Opportunities for crossboarders publishing : new frontiers
Les possibilités de nouveaux marchés internationaux pour les éditeurs : nouvelles frontières

2. Français Canal 1
English Channel 2

3. CROSS BORDER PUBLISHING
– TURKEY–
Neslihan Tokcan
FIPP World Congress
Paris, May 27th 2003

4. Turkey – A General Overview
CROSS BORDER PUBLISHING TURKEY
Turkey – A General Overview
Consumer Magazine Market
Cross Border Publishing – Opportunities

5. Turkey – A General Overview
CROSS BORDER PUBLISHING TURKEY
Turkey – A General Overview
Consumer Magazine Market
Cross Border Publishing – Opportunities

6. COMPARISON POPULATION AND PER CAPITA GNP (in PPP)
With 68 million people Turkey’s population is almost twice as big as Poland’s which has the biggest population among new EU members. Its purchase power parities lie far below the average of these countries.
COMPARISON POPULATION AND PER CAPITA GNP (in PPP)
Population 2002
in Mill
GNP/per capita 2001
(int’l US$- purchase power parities)
Poland
Czech Republic
Hungary
Slovak Republic
Lituania
9.370
14.320
New EU Members
11.900
11.780
8.350
Turkey
5.830
Source: World Development Indicators Database, World Bank, April 2003

7. COMPARISON POPULATION AND PER CAPITA GNP
Most of the expenditures are made by the A and B groups. They reflect 15% of the total population, and 20% of the urban population of Turkey.
COMPARISON POPULATION AND PER CAPITA GNP
Population 2002
in Mill
GNP/per capita 2001
in US$
Poland
Czech Republic
Hungary
Slovak Republic
Lituania
7.487
13.912
New EU Members
13.087
9.875
14.652
Total
A/B A
2,859
Turkey
8,506
16,243
Source: Eurostat, OECD

8. COMPARISON AGE STRUCTURE 2001
In comparison to the average of new EU member countries the Turkish population is very young: More than 70% is under 35.
COMPARISON AGE STRUCTURE 2001
in %
0-14
15-34
35-44
>45
Average New EU Members 18 30 14 38
Turkey 35 36 11 18
Source: Eurostat

9. Turkey – A General Overview
CROSS BORDER PUBLISHING TURKEY
CROSS BORDER PUBLISHING TURKEY
Turkey – A General Overview
Consumer Magazine Market
Cross Border Publishing – Opportunities

10. 61,3 REVENUE OF CONSUMER MAGAZINES IN TURKEY - 2002
Advertising revenues almost equal sales revenues. Main advertising expenditures are made by the Telecommunication sector followed by Cosmetics and Personal Care.
REVENUE OF CONSUMER MAGAZINES IN TURKEY
Mill US$
31,6
29,7
Info-Tech-Telecom.
Cosmetics/Personal Care
Finance
Textile + =
61,3
Decoration/ Construction
Automotive
Others

11. ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002
In Turkey the magazine market share is lower than in new EU member countries. In general, mass media are favored. This can be also seen by the significantly higher market share of newspapers.
ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002
in % TV
Radio
Newspapers
Magazines
Average New EU Members
Turkey
Source: World Magazine Trends