1. Mark Du Ass. Professor 13870087708 markdu@hotmail.com
Introduction
Mark Du
Ass. Professor

2. Self Introduction Jiangxi Normal University
Jiangxi University of Finance and Economics
Shanghai International Studies University
Waikato University in New Zealand
HEC in Paris, France
MBA program by JUFE-NYIT
Kajaani University of Applied Science in Finland

3. Text and References Text Book References
Cateora and Graham INTERNATIONAL MARKETING, 16th ed，中国人民大学出版社，2013年6月 第1版
References
Philip Kotler, Gary Armstrong, Principles of Marketing 9th Ed, 2001, Prentice Hall
Philip Kotler, Marketing Management 10th Ed,2000, Prentice Hall
Michael E. Porter, Competitive Advantage, 1998, the Free Press
Michael E. Porter, Competitive Strategy, 1998, the Free Press

4. Evaluation Class Performance—10% Homework Assignment—30%
Attendance 8% + Performance 2%
Homework Assignment—30%
Online Assignment (4)(Individual) 10%
Or an essay ( 4 pages)
Do both and you will get 5% bonus
Market Research Report (Team work) 20%
Final Exam-- 60%

5. Teaching Schedule WK1 WK2 WK3 Introduction
Chap01 Scope and challenge of international marketing
WK2
Global Environment of Inter’l Marketing
History and Geography: Foundation of Culture
WK3
Cultural Dynamics in Assessing Global Markets
Culture, Management Style and Business Systems

6. Teaching Schedule WK4 WK5 WK6 The Political Environment
The International Legal Environment
WK5
Developing a Global Vision through Marketing Research (Part One)
(How to write a PLan on Market Research)
WK6
Developing a Global Vision through Marketing Research (Part Two)
(How to Design a Questionnaire)

7. Teaching Schedule WK7 WK8 WK9
Global Marketing Management: Planning and Organization
(How to Prepare for Market Research)
WK8
(Practice Market Research)
WK9
Products and Services for Consumers
(How to Write a Report on Market Research)

8. Teaching Schedule WK10 WK11 WK12 WK13 Presentation on Market Research
Products and Services for Businesses
WK12
International Marketing Channels
WK13
Integrated Marketing

9. Teaching Schedule WK14 WK15 WK16 WK17 WK18 – WK20
Personal Selling and Sales Management
WK15
Pricing for International Markets
WK16
Case Study
WK17
Revision
WK18 – WK20
End of Class and Final Exam