1. ITI 163: Web, Mobile, and Social Media Design Introduction
Lesson 1
Chapter 2 - Planning Your Website

2. Copyright © Carl M. Burnett
Class Outline
Purpose of Your Website
How Will You Compete?
Understanding Your Visitors
Sitemaps
Planning Interaction
Hosting Your Website
Why Domain Names Matter
8 Domain Buying Tips
Domain Main Pitfalls
Working With Web Developers
4/20/2019
Copyright © Carl M. Burnett

3. Purpose of Your Website
Build New Relationships
Enhance Your Reputation
Sell
Improve Customer Service
Educate
Entertain
Create Community
Create New Services
Make Money
4/20/2019
Copyright © Carl M. Burnett

4. Copyright © Carl M. Burnett
How Will You Compete?
Competition is "one click away"
Unique Selling Proposition
Market Research
Alexa -
Renewals Research Web Designers
4/20/2019
Copyright © Carl M. Burnett

5. Understanding Your Visitors
Gender
Life Stage (Work, Student, Retired)
Disposable Income
Cultural Interest
Internet Experience
Access Device
4/20/2019
Copyright © Carl M. Burnett

6. Copyright © Carl M. Burnett
Sitemaps
Homepage
Products
FAQ
Help
Contact Us
Services
4/20/2019
Copyright © Carl M. Burnett

7. Copyright © Carl M. Burnett
Planning Interaction
Text
Animation
Video
4/20/2019
Copyright © Carl M. Burnett

8. Copyright © Carl M. Burnett
Hosting Your Website
Storage Space
Bandwidth
Support
Pricing
Reliability
4/20/2019
Copyright © Carl M. Burnett

9. Why Domain Names Matter
Domain Naming System (DNS)
Uniform Resource Locator (URL)
Folders
Files
4/20/2019
Copyright © Carl M. Burnett

10. Copyright © Carl M. Burnett
8 Domain Buying Tips
Check if Domain is Registered
Buy from Hosting Company
Keep it Short
Make it Memorable
Domain Extension
Get the basic domain (.com .biz)
Don't overdue naming
Once you determine the name - BUY IT!
4/20/2019
Copyright © Carl M. Burnett

11. Copyright © Carl M. Burnett
Domain Main Pitfalls
Check
Trademark Registration
Private Domain Registration
Registry Scams
4/20/2019
Copyright © Carl M. Burnett

12. Working With Web Developers
Research Web Designers Pricing
Web Design Pricing
Designer Engagement
Technical Competency
Artistic Capabilities
Feedback
Review and Testing
4/20/2019
Copyright © Carl M. Burnett

13. Copyright © Carl M. Burnett
Class Review
Purpose of Your Website
How Will You Compete?
Understanding Your Visitors
Sitemaps
Planning Interaction
Hosting Your Website
Why Domain Names Matter
8 Domain Buying Tips
Domain Main Pitfalls
Working With Web Developers
Next – Creating Effective Content
4/20/2019
Copyright © Carl M. Burnett