1. MGMT3275 International Business Management
Dr. Victor Z. Chen (
UNC Charlotte
Course website:

2. Overall Structure 1/16: MNEs and their governance structures
1/23: MNE competitive advantages
1/30: MNE firm-specific competitive advantages
2/6: Target location-FSA (mis)fit
2/13: Internalization benefits
2/20: Synthesis of competitive advantages
2/27: Comparative environment analysis of foreign contexts
3/13: Financial/economic environments and risks
3/20: Legal/political environments and risks
3/27: Social/cultural environments and risks
4/3: Risk management across environments
4/10: Synthesis of comparative environment analysis
4/17: Final synthesis
4/29: Final presentation
5/1-8: Final exams (Canvas)

3. Location, Location, Location!
Find the ideal location where what you can offer (and others cannot) is most needed by the local market.

4. Marmite

5. Marmite It was invented by accident. Marmite won two world wars.
Marmite is French, pronounced Marmeet.
Jail staff are not keen on it.
There’s more than one Marmite.
Marmite doesn’t just come in jars.
Marmite used to be made in London.
A sculpture has been built in Marmite’s honour.
Marmite may keep away mosquitoes.
It’s good for you.
33% of Brits love it with 33% hate it. Britney Spears is a fan.

6. Marmite in CSA/FSA Geographic boundedness Demographic boundedness
Geographic boundedness
Demographic boundedness
Sociocultural boundedness
Financial/economic boundedness
Legal/political boundedness
CSA
English language, saving translation costs in many countries.
Breakfast spread
Language
Eating bread, toast, biscuits or crackers, or other similarly baked products.
Legal requirement on English language proficiency
FSA
Marmite sounds like My mate –very friendly.
Brand/network of Unilever
Lovely (nasty) taste
Easy to use savoury spread
Good pair with cheese (e.g., Mini Cheddars).
Health/nutrition of energy and Vitamin Bs (e.g., WWI, WWII, and Bombay and Sri Lanka workers).
Entry price ($4-5)
Unilever’s geographic networks
People of special taste, just like 33% of Brits
A large population/economy
English/French
Used to spread for breakfast, meals
Used to eat cheese
Valuing healthy/nutritious diet
Not low income
Open for foreign trade (and investment, if setting up own sales)
Open for foreign trade

7. Belk College of Business UNC Charlotte
Contact
Victor Z. Chen
Belk College of Business
UNC Charlotte
+1 (704)
Course website: