Download presentation
Presentation is loading. Please wait.
1
Social Media The Big Questions Braden Russom
@BradenRussom (twitter)
2
PREFACE
3
Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day
4
The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site
5
If Facebook were a country it would be the world's 3rd largest
6
What Is Social Media?
8
User-Generated Content
9
Seven Functions
12
Social Business
14
WHAT TO EXPECT
15
Sell Product?
16
Difficult, But Possible
17
Network?
18
Heck Yes.
19
Drive Foot Traffic?
20
Sure
21
Generate Inquiries?
22
Yeppers!
23
Develop Relationships?
24
Yep. Big Time.
25
Identify Potential Customers?
26
Yessir.
27
Get Ideas?
28
Definitely.
29
Meet Influencers?
30
Yup.
31
Create “Viral” Videos that get Bajillions of Hits?
32
Outlook Not so Good.
33
Control The Message?
34
My Sources Say No.
35
SOCIAL AND MOBILE
45
MAKING DECISIONS
46
Key Questions
47
1. Resources
48
What’s the Nature of your Business?
49
What’s Your Day Like?
50
Do You Trust your Employees to Represent you Online?
51
2. Fish where the Fish Are
52
What do Your Customers Like?
53
Where do Your Customers Hang Out Online?
54
3. Publish or Perish
55
What Are You Comfortable Publishing?
56
What Are You Capable of Publishing?
57
TRIED AND TRUE
58
Get Involved, Stay Involved
59
Be Positive
60
Use Data to Test Your Assumptions
61
Use Your Gut to Test Your Data
62
Be Social
63
MAKING IT WORK
64
Plan Realistic Time Budgets
65
Pick Your Playing Field (Carefully)
66
Break the Rules, See What Happens
67
Consider a Good Consultant
68
Play With It
69
RESOURCES
70
Mashable.com
71
BurstMarketing.net
72
OutspokenMedia.com /blog
73
@LisaBarone
74
DanZarella.com
75
@DanZarella
76
Setting Up Twitter bit.ly/twittersetup
77
Creating a Facebook Page
bit.ly/startfacebook
78
Q+A Braden Russom brussom@burstmarketing.net @BradenRussom (twitter)
Similar presentations
