1. Designing Effective Printed Educational Materials

2. Designing Effective Printed Educational Materials: Objectives
Identify the principles of effective and persuasive educational materials
Evaluate the feasibility and potential impact of existing educational materials
Design simple but effective educational materials targeting specific drug use problems
Designing Effective Printed Educational Materials

3. Principles of Persuasive Printed Materials
1. Understand the reasons for prescribing or patient choice
2. Be oriented toward decisions and actions
3. Emphasize a few key messages
4. Capture attention with headlines
5. Use visually appealing illustrations
6. Use brief and simple text
7. Repeat important messages
8. Have respected sponsors
9. Involve users
Designing Effective Printed Educational Materials

4. 1. Understand the Reasons for Prescribing
Understand motivations for incorrect prescribing or consumer use BEFORE designing educational materials
Use qualitative techniques to discover these motivations
Designing Effective Printed Educational Materials

5. Designing Effective Printed Educational Materials

6. Designing Effective Printed Educational Materials

7. Designing Effective Printed Educational Materials

8. 2. Be Oriented toward Decisions and Actions
Interventions are designed to change behavior, not to increase knowledge
Orientation to decision and action is critical
Emphasis on what prescribers or patients SHOULD DO or SHOULD NOT DO for particular health problems
Designing Effective Printed Educational Materials

9. Designing Effective Printed Educational Materials

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12. 3. Emphasize a Few Key Messages
People have no time to read
Only 4 points or recommendations in each printed material
Include—
Behavior you wish to promote
Behavior you wish to stop
Key pieces of information
Designing Effective Printed Educational Materials

13. Designing Effective Printed Educational Materials

14. Designing Effective Printed Educational Materials

15. 4. Capture Attention with Headlines
Capture the interest of the reader
Make the reader want to read the rest of the text
Use a large, attractive font
Designing Effective Printed Educational Materials

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17. Designing Effective Printed Educational Materials

18. 5. Use Visually Appealing Illustrations
Awaken interest
Tell a story
Show behavior to be promoted or stopped
Designing Effective Printed Educational Materials

19. Designing Effective Printed Educational Materials

20. Designing Effective Printed Educational Materials

21. Designing Effective Printed Educational Materials

22. 6. Use Brief and Simple Text
Text should be easy to understand
Pilot test!
Must be culturally acceptable
Avoid scientific terms
Designing Effective Printed Educational Materials

23. Designing Effective Printed Educational Materials

24. 7. Repetition Foundation of advertising and communication
Increases memory and learning !
Include key message in headline, content, and conclusion
Designing Effective Printed Educational Materials

25. 8. Credibility Respected sponsors increase credibility
Readers understand where the material comes from
Logos also increase credibility
Refer to valid scientific evidence
Designing Effective Printed Educational Materials

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27. Designing Effective Printed Educational Materials

28. 9. Relevance and Involvement
Produce materials relevant to the user
Involve local experts
Investigate what prescibers want information about
Collaboration leads to wide-scale dissemination
Designing Effective Printed Educational Materials

29. Tips for Effective Printed Educational Materials (1)
Always pre-test materials
Simplify illustrations
Use clues (clothing, activities) that the audience can relate to
Draw people as they are
Keep to scale and context
Designing Effective Printed Educational Materials

30. Tips for Effective Printed Educational Materials (2)
Check your colors
Be careful with symbols
Give a positive message if possible
Make sure people can see the point
Limit the number of concepts
Designing Effective Printed Educational Materials

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39. Review of Printed Materials
Activity 1
Review of Printed Materials
Designing Effective Printed Educational Materials

40. Production of Educational Materials
Activity 2
Production of Educational Materials
Designing Effective Printed Educational Materials