1. Today’s Social Media:
How it impacts us

2. Mission Statement:
To show the importance of social media on consumers as well as the retail industry.

3. World’s Largest Social Network

4. Facebook originally opened as “Facemash” on October 28, 2003 as a “hot or not” game website. It was created by Harvard Student Mark Zuckerberg and three of his classmates. The game allowed for students to be compared side by side and ultimately chosen who was the better looking. The website continued expansion through Harvard University and then to other Ivy League and colleges within Boston. The name was later changed to Facebook and has is now all over the world and a social phenomenon.

6. Facebook now suggests you promote your post by paying a fee and they will move it to the top!

7. Case Studies with Results:
-American Express
-Redbull
-Bergdorf Goodman
-Victoria’s Secrets

8. American Express
American Express opened a forum by creating a contest specifically for small businesses and leaders. The winner of the contest would be whoever/whatever business generated the most interest and increased their overall fan base. The grand prize was $20,000.

9. Helpful tools used during contest:
-Create engaging posts: Amex used questions, quotes, and articles to engage conversation
-Integrated rewards program: Amex allowed for their viewers to redeem their points through Facebook
-Blog: constantly blogged on their page
-Partnerships: created partnerships with companies to increase their viewers and audience

10. Red Bull created a very fun interactive Facebook page for the fans
Red Bull created a very fun interactive Facebook page for the fans. However, the content is restricted until you like the page. Take a look…

11. 1- Use bold and creative ways to gain likes and viewers
Tips learned from Red Bull’s Facebook page:
1- Use bold and creative ways to gain likes and viewers
2- Keep fans lingering and coming back… through TV channel, games, photos and stories
3- Create events to meet fans in person

12. This luxury retailer engages its followers who total over 173,900 by peaking their interests daily

13. How has VS grown their Facebook traffic to nearly 20 million followers?

14. Interesting, right?
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