1. “How to increase customers to the Zoo in 2014”
GCSE Business
Market Research Activity on Twycross Zoo
“How to increase customers to the Zoo in 2014”

2. Twycross Activity - Objectives
You are going to carry out a research project to answer a Business Question on Twycross Zoo by:
Collect some Primary Research - Questionnaire 
Create a tally chart in Excel on your results
Create Graphs of results for your Quantitative Data
Analysis your Graphs and Qualitative Information from Open Questions
Make Judgements about how the Zoo could increase their customers
Collect secondary Research - on the Zoo and two competitors 
Create a Table to show the differences of prices, facilities, location, types of animals
Analyse the table on competition
Create a Report on your research (word or powerpoint) include Title, Introduction, Findings, Analysis and Conclusion/Recommendations
You will be marked on the Unit 2 Assessment Criteria - Research, Presentation of work, Analysis and Evaluation  - Total 40 Marks

3. Market Research for Twycross Zoo
Research Twycross Zoo – Primary Research
Research the prices and facilities of the Zoo
Create a Questionnaire for Customers of Twycross Zoo – to find out how to attract more customers
Include Closed – Multiple Choice Questions and Open Questions to collect two types of data
Ask at least 10 Questions
Collect responses from family and friends (10)
Analyse your results and make judgements

4. Questions you could ask
Have you ever been to Twycross Zoo? Yes /No Have you ever been to any other Zoo? y/n See 3.1 Questions in Building a Business Text Book

5. Secondary Research Collect some secondary research on local population
Research Competitors and create a table to compare their prices/facilities/attractions/location/local transport/ etc
Economic Climate are we still in a recession?
Analyse your finding and Evaluate in your Report