1. MODULE 5 Make the Plan & Test the Plan

2. September 17 Preparing the Business Plan
The who, what, and why of your business

3. Business Plan Beyond the Mission
WHO is the market? WHO else is in the market?
WHAT is the problem you want to solve?
WHAT are you going to do about it?
WHAT do you need to make it happen?
WHEN can you deliver the beta?
WHERE will you focus your market
WHY is this product necessary
HOW do you test if the product is viable?
HOW MUCH will you need to first start then sustain the endeavor?

4. Business Plan How Will You Know if it will work?
Beta Test: Second phase of testing a product/service where the projected audience is able to sample the product/service.
Will your product/service add value to a larger community?

5. SWOT

6. MVP Definition - What does Minimum Viable Product (MVP) mean?
A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.
The final, complete set of features is only designed and developed after considering feedback from the product's initial users.
This concept has been popularized by Eric Ries, a consultant and writer on startups.

7. A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics:
It has enough value that people are willing to use it or buy it initially.
It demonstrates enough future benefit to retain early adopters.
It provides a feedback loop to guide future development.
The catch to this development technique is that it assumes that early adopters can see the vision or promise of the final product and provide the valuable feedback needed to guide developers forward.

8. Readings for the week
Chapters 7-8

9. September 19 Pete Mara
Video link:

10. Pete Marra is a strategic executive commanding 15+ years of cross-cultural success, leading global and remote teams in large-scale projects and providing leadership expertise to high-profile companies.
He has achieved business results leveraging a deep understanding of the paradigms for global success, over 12,000 execution-focused consulting hours with Fortune 500 and Global 1000 companies and an uncanny perception about how people, processes and procedures can be maximized.
He solves organizational problems, develops solutions to cross-cultural problems, carves order out of chaos, and creates forward-thinking change.
Change that:
► Fuels growth & profitability
► Integrates complex systems
► Aligns strategic business functions with the latest technology

11. Close People Gaps
Close Process Gaps
Close Technology Gaps

12. September 21 Small Group
Navigating Business God’s Way
Week 4

13. Where you should be by now...
1. Project name, participants name and school
2. Concept Description: What does your company do? What is your overall product or service and what stage of development is it in?
3. Problem Being Solved: What problem is your venture solving? What are the key benefits of your product or service? How will your product improve efficiency, add convenience, provide a service for your customers? How much value does your product or service provide to customers? Can you save them money or time can it save them?