1. The Leading
Arabic
International
Newspaper

2. Outline Editorial Content Daily Sections Weekly Sections
Specialized Pages
Readership
Penetration
Profile
Conclusion

3. Daily Sections Politics Economics Opinion Reports Interview
Sports (AAlam Al Riyadah)
Daily East
Weather
Local News

4. Weekly Sections Every Sunday - Real Estate
Every Monday - Fundamentalist Curves – Media
Every Tuesday - Travel & Tourism
Every Wednesday - Preview
Every Thursday - Touches
Every Friday - Health
Every Saturday - Taste

5. Specialized Pages Every Sunday & Thursday - Business Agenda
Every Sunday , Monday , Tuesday , Wednesday & Thursday – Spaces
Every Monday - Education
Every Tuesday - IT
Every Friday – Rhythms & Arts
Every Friday – Cinema
Every Saturday - Science – Cars

6. Profile by Region Penetration
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

7. Asharq Al Awsat readers are spread across all regions of KSA
Total Sample
Penetration
21.8%
Asharq Al Awsat readers are spread across all regions of KSA
10.7%
10.3%
10.5%
10.1%
9.8%
9.1%
5.5%
5.4%
4.9%
3.5%
Read Newspapers Yesterday – Penetration (KSA IPSOS 2018)

8. Males
Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2018)

9. Males 25Year+ Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2018)

10. Asharq Al Awsat Profile Region
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

11. Asharq Al Awsat Profile Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

12. Asharq Al Awsat Profile Age
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

13. Asharq Al Awsat Profile Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

14. Asharq Al Awsat Profile Nationality
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

15. Asharq Al Awsat Profile Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2018)

16. Conclusion
AAA offers the ultimate communication solutions through delivering:
High Readership
Customized content to suit readers needs
Loyal Readership
Rich environment / context

17. Thank you