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Unit 3: Notes #22 PROPAGANDA

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1 Unit 3: Notes #22 PROPAGANDA
Remember to label your notes by number. This way you will know if you are missing notes, you’ll know what notes you need, etc. Include the date of the notes given.

2 PROPAGANDA Techniques used to influence opinions, emotions, attitudes, or behaviors

3 What is propaganda and Who Uses it?
Generally, it is an appeal to emotion, not intellect It is an attempt to change your behavior It attempts to “guide your choice”’ Who uses it? Military Media Advertisers Politicians

4 Propaganda techniques
Bandwagon Testimonial Loaded Words Name Calling Plain Folks Glittering Generalization Snob Appeal Transfer Red Herring

5 Bandwagon Everyone is doing it

6 testimonial Quotations or endorsements which connect a famous or respectable person with a product or item

7 Snob appeal Aims to flatter Suggests that this product/idea is better than others or “ahead of the times”

8 Plain folks Makes leaders or product look like “regular” people (“mom and pop style”) Opposite of Snob Appeal

9 Name calling Links a person, idea, or product to a negative symbol

10 transfer Using images to bring up strong feelings or emotions in order to persuade

11 Loaded words Uses “loaded” words – emotionally charged words, like “new” or “improved” or “best”

12 Glittering (or sweeping) generalizations
Makes an oversimplified statement about a group or product based on limited information

13 Red herring Attempt to distract the reader with details not relevant to the argument

14 Practice: What type of technique is used in the following ad?
BANDWAGON LOADED WORDS TESTIMONIAL NAME CALLING PLAIN FOLKS SNOB APPEAL GLITTERING GENERALIZATIONS RED HERRING

15 Practice: What type of technique is used in the following ad?
BANDWAGON LOADED WORDS TESTIMONIAL NAME CALLING PLAIN FOLKS SNOB APPEAL GLITTERING GENERALIZATIONS RED HERRING

16 practice

17 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

18 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

19 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

20 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

21 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

22 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

23 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

24 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

25 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

26 WHAT TYPE OF PROPAGANDA IS BEING USED?
A. BANDWAGON B. TESTIMONIAL C. NAME CALLING D. LOADED WORDS E. PLAIN FOLKS F. SWEEPING GENERALIZATIONS G. SNOB APPEAL H. TRANSFER I. RED HERRING

27 Are you a victim of advertising propaganda????

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