1. Management & Society MGT 3800 Communications Intensive Course
February 6, 2018 | Class Three

2. Today’s Agenda Attendance Communication Exercise: The Handshake
Acknowledgement on Debate Topics
Review of Syllabus Changes + Handout
Blackboard Challenges
Open Discussion on Corporate Responsibility
Review / Summary of Chapter 1

3. Communication Exercise: The Handshake

4. Communication Exercise: The Handshake
Used often for introduction/greeting
Establishes first impression
Can be used to “break the ice”
Some people use it to feel you out

5. Communication Exercise: Handshake Mistakes

6. Communication Exercise: Proper
Firm, but gentle
Last about 3 seconds
Perhaps lift one or twice
Release after second lift, even if you continue talking
Couple with good eye contact
Hold any items in your left hand
LET’S PRACTICE

7. Discussion How Should Organizations Interact With Society?

8. The Walmart Case

9. The Organization Sole purpose is to make a profit, or a difference
Consider financial institutions who are focused on profits, but often do so for the benefit of their client
Also consider non-profit organizations who are looking to make a difference, but can’t do that without money
Some organizations fix the mistakes of others.

10. The Organization Interaction with shareholders and stakeholders
Have a responsibility to its shareholders – these are people expecting to profit because they have an investments
Also have a responsibility to stakeholders – the customers, employees, creditors, etc.

11. The Organization

12. Social Systems
Society needs businesses, and businesses need society – it’s all interactive – one cannot exist without the other

13. Theory Different Approaches to Organizations’ Responsibility
Ownership Theory: Make money to those who own the stock
Stakeholder Theory: Make money for the public
In reality, organizations have a responsibility to both

14. Theory Theories can be conflicting too
Something that benefits the organization, may not benefit its stakeholders and/or shareholder and vice versa
One thing that makes one group happy, may upset the other

15. How Do You Balance? Be clear about decisions and intentions
Communicate
Be open to discussions – sometimes organizations hold focus groups
Don’t be afraid to make a mistake, and be ready to apologize and/or explain

16. You As a Manager
Understand the different kind of stakeholders (even if you work in an individual department).
Stakeholder Analysis
Who Are They?
What Do They Need?
What Power Does Each Carry?
What Happens When They Are Not Happy?

17. Do You Know What Your Organization is Working Towards?

18. You As a Manager
Build positive and mutually beneficial relationships, both across the organization, and outside of the organization (Refer to Figure 1.5, on page 18)
Increase value (not just in the monetary sense)

19. You As a Manager Be impeccable with your communication  How?
Understand needs: Have regular conversations, not just when things are bad
Ask questions. Dig for answers.
Be proactive
Be open to constructive criticism, or even bad criticism
Submit ideas, and look for way to improve

20. For Next Class:
Buy The Textbook: Business and Society Stakeholders, Ethics, Public Policy 15th Edition | Lawrence & Weber
Read Chapter 2: Managing Public Issues & Stakeholder Relationships