1. Melanie Bauer Adam Broka Hannah Gorman Samantha Kautz Emily Youngblood

2. Agenda Company Overview Customer Base & Competitors Growth Strategy
Strategy Execution
Financials
Conclusion

3. Company Overview Founded by Earl Tupper in 1946
First company to manufacture and distribute plastic
containers for food storage
- Sells eight product lines in nearly 100 countries
Company mission statement and goals/values

4. Customers Women/salespersons
Generation X cohort & baby boomer generation
Direct selling technique

5. Competitors Lifetime Brands, Inc. Kitchenware Cuisinart Farberware
Avon Products, Inc.
Newell Rubbermaid, Inc.

6. Competitive Advantages
8 unique product lines
First company to manufacture & distribute plastic
Superior research & development capabilities

7. Growth Strategy Societal trends in the U.S.
Integrating current healthy eating standards into the
lunchbox
- Targeting: Young to middle-aged women & tweens
Positioning: Price, high quality & innovative design

8. Strategy Execution Product: TupperBox Five plastic containers
Cloth bag in a variety of colors
Side pouch for utensils and drink
Informative pamphlet guide

9. Strategy Execution Place Direct-to-customer method
Distributorship granted to only a few groups
Available through online store
Ineffective and costly to distribute through traditional retail
locations
Distributed through United states originally
2005 tried to distribute through traditional retail locations, loss more sales than they gained, took away from direct sales method

10. Strategy Execution Promotion Personal selling
Demonstrations at Tupperware parties
Sales promotion
Premium method—informative pamphlet
Advertising
Catalogs, brochures, online retail store

11. Strategy Execution Price Status quo pricing objective
Premium price because of high quality
Each lunchbox priced at $35.00

12. Base Case 5 year project life $1,393,260 revenue $2,500,000 investment
75,378 units
$35 price/unit, $9.13 cost/unit
$1,393,260 revenue
5% growth rate, 3% decay rate
- $546, %
% IRR
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
NET CFS
-$2,500,000
$246,340
$472,251
$924,087
$1,053,458
$1,342,288

13. Scenario Analysis NPV - High volatility in results Worst Case
Base Case
Best Case
NPV
-$2,172,443
$546,341
$4,275,553
- High volatility in results

14. Sensitivity Analysis Increase/Decrease Variables by 20%
Normal S.D. is 78.67%
Most sensitive variables
Price per unit
Sales volume
Acceptance Justification
ROA: 11.84%, ROE: 43.59%
+ 20% Price
- 20% Price
NPV
$1,965,097
-$872,415
+ 20% Volume
- 20% Volume
NPV
$1,404,256
-$311,559

15. Conclusion

16. Any Questions?