1. PE banner revolution Vadim Baliasny Ink&Media PSM
September 23, 2009

2. Overview NA market and incentives to move to PE
PE vs BB paper and PVC banners
What happens now
Adhesion to UV ink and finishing aspects
Leading brands
How to install PE banner (movie)
13 April 2019

3. The NA BB market overview
The market is dominated by few leading media companies
Clear Channel Communications
Lamar Advertising
CBS Outdoor
And few small players (e.g. Fairway, Adams etc)
Comment - a media company owns the structures the advertising is placed on (e.g. Billboards, street furniture etc)
13 April 2019

4. 1 2 3 4 5 6 7 8 Paper Billboard The billboard size is 10.5’ * 22.8’
8 to 12 sheets
13 April 2019

5. PE vs BB paper and PVC banners
Install time
Recyclable
Weight
No toxic glue
No peeling or wrinkles
Lower cost
Outdoor durability
PVC
banner BB
paper
13 April 2019

6. Incentives Less time to install Fully recyclable
Easier handling – thinner and lighter
Don’t require any toxic glue to paste them up
Don’t peel or wrinkle like paper
Can last up to 3 times as long
13 April 2019

7. PE banner characteristics
Substrate type – Coated Woven Polyethylene
Specifications:
Substantially lighter than glued paper (easier to handle)
Can be printed by both solvent and UV inks
Recyclable material
Material & coating cost - up to 5 cents per sqft
(the same as the paper)
Same gloss and image quality as paper
Outdoor durability of more than 4 weeks
13 April 2019

8. The billboard retrofit process
Clip-Board system retrofit cost is $75 per board
Installation last one hour – Lamar is leading and almost converted all of it’s billboards
Setting small hooks around the BB frame (which are attached to the frame by strings tensed by small springs)
Punching cuts (without using eyelets) on the PSP production floor or on site prior installation
13 April 2019

9. The “Clip board” Installation process
Installation - Clip the small hooks into the cuts
13 April 2019

10. The “clip board” advantages vs. the paper BB
Posters are delivered ready for installation – no pregluing needed
Reduces image "show through" on rainy days
Cost reduction - faster posting turnaround (50%-75% faster than paper BB pasting time)
Doesn’t require a BB back and BB maintenance (i.e. peeling the old layers every 8-10 pasting cycles)
Dramatically reduces the BB weight (40-pounds on wet-paper-posters vs. 5-pounds on PE)
13 April 2019

11. Adhesion and welding aspects
Solvent inks on PE media
HP UV ink surface tension
Corona treatment
Good wetting preconditions
How to measure
Welding abilities
13 April 2019

12. Leading brands Fabrene (Canada) Moojin (Korea) InterWrap (Canada)
13 April 2019

13. PE banner installation
13 April 2019

14. Thank You
13 April 2019