1. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future Dr Walter Tuttlebee Executive Director, Mobile VCE

2. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Mobile VCE (Virtual Centre of Excellence) Working for & with the Global Industry VCE VCE Telecom Operators Regulators Handset Mfrs Infrastructure Mfrs Component, Software, … Convergent Industry IndustryGrowth Shared Future Visions EnablingResearch Research Teams Industry Steering Groups

3. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Long-term, world-class, shared-cost research Defined & steered by the worlds leading mobile companies Undertaken by the UKs leading mobile research Universities Supported by

4. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Setting the Scene Why Mobile TV ?

5. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Why ? What are the Drivers ? Continuing search for market growth New revenue streams, new applications, maybe Content Is King ? TV looks like the killer app 250m customers in 2010 (ABI Research) 80% of consumers would >$15 US/m-Vodafone/Nokia survey (Germany) 40% of subscribers interested-Sony Ericsson survey Varying Views… A completely new range of handset & infrastructure products - manufacturer I want to keep control of my core content – todays broadcaster An opportunity to secure new revenue streams – todays TV broadcast distribution player Im not sure I want all my customers standing watching TV on their phones instead of making phone calls – mobile operator

6. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Who, What, Where ? Different Approaches Korea - DMB Digital Multimedia Broadcasting Extension of Eureka 147 DAB Commercial Service One of the 9 Growth Engines Europe - DVB-H Standardisation Complete Various Trials - Berlin, Oxford, Paris Diverse Spectrum Regulation USA Qualcomm MediaFLO Nationwide spectrum

7. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Business Models - Interactivity Two Industries – Two Cultures Very Different Industries Telecom Operators & Broadcasters have very different backgrounds, assets, experience and expectations Perspectives on Converged Services Both industries for some time have believed broadcast- telecom convergence offers significant new revenue streams Neither wishes to release valuable own resources Both want to own the customer ! Fundamental Lack of Trust in many countries Options for Mobile TV Go it alone, Joint ventures, or Interworking This has shaped our own philosophy Everyone can benefit, without delaying the market Interworking - a different approach for every deal or common standards that work for all ?

8. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Todays Programme Industry Perspectives Manufacturer & Operator Views LGE, Philips, Vodafone, NEC Multimode Terminals Efficient Software Architectures & Algorithms Prof Steve McLaughlin, Edinburgh LUNCH Interworking Mobile & Broadcast Networks To deliver enriched services Industrial Chairman: Richard Egan, Thales Lead Researchers: Paul Pangalos, Kings College Haitham Cruickshank, Surrey Demonstration: Overall Functional Demo Today Level 2 Demo also available (in the UK)

9. www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Thank you ! For further information please contact: Dr Walter Tuttlebee E-mail: walter.tuttlebee@mobilevce.com Tel:+44 1256 338604 WWW:www.mobilevce.com