1. Advertising vs. Fundraising
Entrepreneurship

2. Brainstorming
With a partner, brainstorm pros and cons associated with advertising and fundraising.

3. Advertising Pros Cons Brings in the most revenue
Provides a service to businesses in the community
Involves senior parents in the publications process
Cons
Requires significant initiative from staff to get contracts
Usually conducted outside of school hours
Can be difficult to identify the right advertisers for a school

4. Fundraising
Pros
Involves the community in the publications process
Usually more fun for the staff
Can use staff strengths in photography and design to raise funds
Cons
Requires significant advance planning
Does not often bring in a lot of revenue
If it fails, it is very obvious to the market audience

5. Maximizing Profits Advertising Sales campaigns
Sales zones — Assign businesses to contact
Sales kits — Each student should take a kit that includes:
Brochure: Ad rate page, advertising policies
Sample yearbook

6. Maximizing Profits Advertising Sales campaigns
Contracts — a written agreement that includes:
Advertiser business name and address, point of contact
Publication name and logo
Space for artwork directions
In-house checklists

7. Maximizing Profits Advertising Behavior
Be polite — Act and dress professionally
Be safe — Go in pairs!
Be proactive — Go to them, they won’t come to you

8. Maximizing Profits Advertising Senior/Recognition Ads
Communicate with senior parents early
Determine prices based on your regular ad prices
Define how many photos and words per ad size are allowed
Prepare proofs for parents before finalizing the ads

9. Maximizing Profits Fundraising Planning
Create a budget, including expenditures and expected revenue
Get the word out through announcements, s, social media posts

10. Maximizing Profits Fundraising
Contact anyone outside the staff well in advance for permission, contracts
Reserve space at your school or in the community
Sign an actual contract with a DJ if planning a dance
Solicit basket donations from advertisers for a silent auction
Clear schedules with parents if in need of parent help