1. Automation and Self-Service Brannan Matherson Product Marketing Manager Microsoft Corporation
Microsoft Virtual Academy
I am Brannan Matherson and I am a Product Marketing Manager at Microsoft focused on the Windows Server and Systems Center datacenter solutions that we are delivering to our customers worldwide. We are now thinking about, how do we expand these capabilities with new solutions like Azure and even Service Provider environments that we are going to be delivering.
Today’s conversation is going to focused on automation and self-service within the datacenter. Our primary components within the Systems Center suite that we will be focusing on today are going to be Service Manager and Orchestrator.
Let’s dive into what things we are going to be covering today and we would love to learn more about that.

2. Service Manager and Orchestrator in R2
System Center Marketing
4/17/2019
Service Manager and Orchestrator in R2
Improvements to support for Windows Server 2012 R2 Preview
Integration pack for SharePoint
Service Manager + Orchestrator
Supports being patched via Windows Update and Microsoft Update
Exchange Connector is officially supported
Service Manager
As we think about what is in Service Manager and Orchestrator within our System Center 2012 R2 release, I just want to highlight a couple of the attributes that we are delivering with this particular release.
First, within Service Manager and Orchestrator we are going to be delivering improvements that support both Windows Server 2012 R2 preview such that we are now taking advantage of the capabilities that we are using as we build out the infrastructure within the environment. The other thing is, within Orchestrator, we are looking at the new integration pack for SharePoint. We have now brought in integration that helps us to be able to better manager our workloads. We have had Exchange in the past and now we are adding SharePoint so that is a great addition to the suite as we see it moving forward.
Within Service Manager we are also looking at how we actually provide a patch solution for customers who want to use Windows Update and Microsoft Update so that is something new that we are introducing as well. Then, we are also looking at the enhancements to the Exchange Connector which is now officially supported within Service Manager.
These are the primary things that we have added within our two and we are going to continue to build on these things moving forward.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. System Center Marketing
4/17/2019
Topics Covered
Automation and self-service Overview
Self-service for the cloud tenant
System automation
Process automation
Integration
Some of the things that we are going to be covering today, and I just want to highlight very quickly what some of those things are so that you have a crisp takeaway for today’s activities. We want to just talk about at a high level, what does Microsoft mean in terms of automation and self-service? What do we actually deliver?
Next, I want to think about the self-service experience for the cloud tenant and our end users within the environment, whoever they may be across multiple departments. I want to think about what Systems Automation means in terms of what are all the attributes or components that we are going to be automating within the environment and then, what are the processes that we are going to be automating in terms of thinking about ITIL and some of the solutions that we can deliver around that space and the processes that we are most familiar with in that framework.
Last, we want to finish up with integration. How are we going to be integrating our System Center solution, our System Center components, across the other components that are within my environment today that I may already have preexisting.
So, here are the things that we want to touch on and we want to make sure that we cover these things and show off a couple of the screen shots and a couple of the demos that we are able to highlight within this solution as well.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. System Center Marketing
4/17/2019
Automation and self-service overview
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Automation and Self-Service
Server & Tools Business
4/17/2019
Automation and Self-Service
What’s New in System Center 2012 R2
The Cloud OS
Infrastructure Provisioning
Enable enterprise-class multitenant infrastructure for hybrid environments
Infrastructure Monitoring
Comprehensive monitoring of physical, virtual & cloud infrastructure
Application Monitoring
Deep insight into application health
So, automation and self-service as a brief overview. When we think about the System Center 2012 stack, it is particularly within R2. we have now identified a number of capabilities that we are going to be pivoting on that you will find will resonate as we think about how our components build into the solution.
First, is infrastructure provisioning. We have had a scenario and a discussion on that in the MVA course associated with that which is focused on building up the infrastructure and expanding the infrastructure that we built on top on Windows Server 2012 R2.
Next, we want to think about how do we monitor that infrastructure and bringing in all the capabilities with Operation Manager. We then want to think about how do we deliver a seamless application or a multi-tiered application to ensure that it is up, it is reliable, and it is scalable.
Then, in this course we are going to be thinking about automation and self-service in terms of how do we enable that application owner the more agility to be able to deliver a seamless environment as a seamless service to its end users, whether they be within IT or external to IT across departments.
Then, we are also going to have a course focused on IT Service Management. In this particular scenario we are going to think about all of those rich processes that we are familiar with that are built on the ITIL version 3 that we know so well.
Then of course, there is also a module on the Windows Azure pack. This is our new solution that we have just introduced and we have just announced via ___ in terms of how do we deliver an on-premises IAS solution built on top of Systems Center 2012 R2.
So, these are the primary capabilities that lie within the R2 release and today we are going to be focusing on the automation and self-service piece.
Automation and Self-Service
Enable application owner agility with IT retaining control
IT Service Management
Flexible service delivery
Windows Azure Pack
Azure cloud services in your datacenter
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Automation and Self-Service
Windows Server Management Marketing
4/17/2019
Automation and Self-Service
IT demands
System Center 2012 R2 Preview delivers
Enable application owner agility with IT retaining control
Consistent management across Windows Server & Windows Azure
Common management tools for on-premises & cloud
Self-service application management
Empower app owners while retaining control
Scale application tiers via automation & integration
Dynamically expand capacity to support app SLA
So at a high level, why do we care? Why does automation and self-service matter? It is because we are getting a number of demands from IT, a number of requests and requirements that they are being challenged with from their business units. One is, how do they ensure that they are building unique applications that they still have control over that they can still manage, but that can still scale and meet the needs of its end users. They then want to make sure that we have a common toolset of management tools that they can use to manage that infrastructure, provision the infrastructure, monitor the infrastructure and, of course, ensure that it is secure at all times.
Then, we want to make sure that we can expand our capacity, grow as an enterprise, grow the infrastructure and dynamically scale as needed to support the appropriate SLAs that IT has built with the rest of the organization.
So, these are the primary things that we have been challenged with, but let’s talk about what we actually deliver within Systems Center 2012 R2.
First, we have a self-service experience and self-service applications that were delivered through service manager that helps us to provide services on-premises and then take advantage of App Controller which helps us to think about doing that same service across clouds or managing for scenarios where IT wants to deliver a provision cloud for an application owner or a leader who wants to then manage that cloud across their team.
Then, we have a standardized application provisioning with Service Template so we also want to be taking advantage of service templates and how we actually deploy those services.
Then, within the common management of toolsets we are seeing growth in our Windows Azure pack, we are seeing growth in Windows Server and then Systems Center itself is the key heartbeat for how we deliver those common toolsets across the enterprise to be able to do some of the common tasks that we know; whether it be networking, whether it be compute, or whether it be storage. We want to ensure that we are providing that overview and that management layer appropriately.
Then, as we think about SLAs we want to make sure that we are thinking about integration and bringing in workflows and bringing in all of the assets that we see in Orchestrator to make sure that we can now reach out into the other components, the other systems and the other assets that we have to ensure that we are managing them correctly.
Unified view across clouds (App Controller, Service Manager)
Standardized application provisioning with service templates
Consistent management APIs (VM image gallery)
Consistent Linux VHD deployment
Consistent virtual network APIs (Windows Azure, Windows Server )
Robust automation workflows (Orchestrator, PowerShell)
Automated compute & Storage deployment
SharePoint IP
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Extreme Automation to Manage the Cloud
System Center Marketing
4/17/2019
Extreme Automation to Manage the Cloud
CMDB
Knowledge base
Data warehouse
Service Manager
Runbooks
PowerShell
Orchestrator
External Cloud
Azure Integration Pack
Extreme automation to manage the Cloud. Let me just talk about this at a high level. We are going to start with Service Manager and we are going to think about how do we use the CMDB or the Configuration Management Database as the primary location for how we bring in all of the policies, processes and all the schema across the enterprise, across our components within Systems Center to do those manual or repetitive processes that we tend to do day after day. It is always allocating a resource to do those day-to-day activities. Now we are taking advantage of PowerShell. We are using information that is stored in that CMDB to execute those tasks.
Now, connect that to Orchestrator. When we connect it to Orchestrator we are then looking at the Runbooks as well as PowerShell to bring those activities together and start to connect the dots between those components. Now, when I say Runbooks let me think workflows. That is where we actually start to bring in objects that connect to Virtual Machine Manager or connect to Operation Manager or connect back to Service Manager if we want to provide some action through alerts, or whatever the case may be. But, this helps us to seamlessly manage tasks that we used to do manually and now we can do them in automotive fashion, increased time, increased reliability and ensure that we reduce error.
Now, bring in the Azure Integration Pack and we now can extend out to the external cloud. We now can then think, if we look downward, we can now expand to the other components as I mentioned: Virtual Machine Manger, Operations Manager, Service Manager, App Controller are all the other components within the environment as well as third party tools that we will talk about later that gives us the ability to be able to bring in activities or tasks that we want to do within that toolset.
Now, how does this surface with our end users? Or, let me call those tenants. We use the assets in App Controller and the Service Manager self-service portal to provide an experience for those users to be able to request those services. That can be, hey, I need a VM. Hey, I need to ensure that I have the necessary capacity within my environment. Do I need to sign up for additional cloud resource subscription as well so this is where they can actually perform some of those tasks and then submit service requests, if need be, back to IT in an automated self-service experience that makes it easier for them to bubble up those requests a lot easier.
App Controller
SM Portal
Application Owner
Tenant Admin
Systems Center Components
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Self-Service Empowerment
System Center Marketing
4/17/2019
Self-Service Empowerment
Tenant User
Application
Owner
“I need it for my team”
“I need it for myself”
Quickly request and spin up clouds
Quickly spin up & manage clouds
Request capacity
Request and manage capacity
Manage status
Raise incidents
Manage and Maintain Application Resources
Manage and Maintain Application Resources
AppController Self-Service Portal
Service Manager Self-Service Portal
This is a build slide and may show as corrupted in PDF format.
Now would we take advantage of, what does self-service empowerment mean and let’s talk about at the core foundation level of what this means.
So, you have Service Manager and the CMBD and we think about that in terms of standardization. If we look towards the bottom there we have our CMBD, we have our Service Catalogue which we will touch on. We have a number of templates. We have identified which services are going to be offered and then, of course, you have your actual infrastructure components which may be Virtual Machines and then how do we support those users.
Then we think about the next layer of automating all of those processes or services that we want to standardize. That is when we bring in the Runbooks coupled with PowerShell helps us be able to do this. This is that automated service delivery component. This is what enables us to be able to deliver those services.
So, what are we actually going to be delivering and to who? Let’s think about some scenarios. I am a tenant user. I am an actual user of the infrastructure that IT is providing and I need it for myself and it may be a Virtual Machine. It may be a cloud or some other resource within the environment. I need some help. I need something. So, I want to use a self-service portal provision through Service Manager. I can request capacity. I can raise some incidents and I can manage the status of those requests as I need to and that helps me to quickly request and spin up clouds upon demand and this is very agile for environments without having to previously come to a specific person within IT and have them manually walk through these tasks.
Now, there is a second person here. Let’s think about the application owner. This is the person who, let’s say they own a team and they need to spin up an environment for a short period of time because they are going to be requesting that, I need some services or, I need some infrastructure for a development project. I am building an application and I only need this environment for 6 months let’s say. I have a short time window whereas previously I needed to provision some hardware, I need to procure some hardware, provision it and then give that physical box to someone. We have now reduced that with the flexibility that we have within self-service experiences. So, this application owner says, I can now request and manage that capacity. I can then manage and maintain those application resources and I can then quickly spin up and allocate those resources as I need to, to users within my environment. So, I have now pivoted my self-service experience across two different people, two different roles or scenarios. One is the tenant user and one is the application owner.
Automated Service Deployment
Orchestrator
= automation
Runbooks
PowerShell
Service Manager
+ CMBD
= standardization
Service Catalog
CMDB
VHD
Templates
Services
VMs
Users
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Fill in Gaps by Automating Self-Service
TechReady12
4/17/2019
Fill in Gaps by Automating Self-Service
Customers face resource and management challenges with too many manual processes and efforts
Automating self-service results in lower management overhead and focused scarce resources
Manual tasks Batch scripts
Patch remediation
User requests Provisioning
Release management
Rapid change
Decrease in errors and rework
Give users fast and easy access to services
Reduce manual admin
efforts for routine tasks
Application Deployments
SLA adherence
Capacity management
We now fill in some gaps with this automating of self service experiences and some of the things that I want to make sure we touch on is that we understand that customers are facing challenges with being able to still perform the day-to-day tasks, but still meet the SLAs. I want to simplify those manual tasks and let’s automate them.
Things like Batch scripts or Patch remediation or things that we see all the time, provisioning VMs and spinning up VMs and expanding capacity, reducing capacity. Those are all things that we can do pretty easily without having someone to physically check a box every time we need to do that.
User’s are requesting those services. We need to think about Release management and we think about, how do we change the infrastructure as we see alerts coming in? I no longer need to look at monitoring manually monitor. I can take information from Operations Manager and then kick that off as a process for Service Manager to provide some change.
We will take a look at how that can be expanded on in the future and then we want to think about, how do we deploy applications. SLAs, SLAs, SLAs; that is something that IT is being asked of by the enterprise to make sure that they meet the requirements of the business so how we deploy those applications and how we manage capacity of those services is key. Now, what are we going to do to deliver on that? Our solution is going to help you lower management overhead and then focus on those scarce resources to focus on what they do best. We are able to reduce errors. We want to make sure that we give users a fast and easy resource to request those services. We want to reduce those manual tasks and especially routine tasks, the things that we seem to do every day or multiple times throughout the week. Let’s simplify that. Let’s get that to an automated scenario and this empowers our owners across the enterprise of projects, the owners of applications, the owners of environments that they want to spin up for their own unique scenarios to be able to consistently manage it and have a reliable environment.
So, these are the things that we are going to be delivering with automation and self-service.
Empower application owners
to deploy applications and services consistently and reliably

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So here now are some more resources that you can take advantage of and I want to call you attention to. First off, get your hands on the software and go to TechNet Evaluation Center and download the product. Download Service Manager within the System Center 2012 R2 Suite. Try it. You can also then take advantage of some virtual labs that we have created within TechNet and you can evaluate online and actually go through some unique scenarios that we have build out for you. Lastly, I want to call your attention to keep coming back to Microsoft Virtual Academy to continue learning more around what we have to offer within Systems Center 2012 R2.
I wanted to make sure that you are welcome to come back and join us for more sessions on Service Manager 2012 R2 as well as Orchestrator 2012 R2 and next up I am going to be discussing SLAs and insights as we think about an expanded story of automation and self-service. Thanks again.
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