1. Ask Us Anything: iOS 10 & Our Action Plan
Jeff Drobick, CPO at Tapjoy
September 1, 2016

2. Agenda 1. iOS 10 changes Change #1: Limit Ad Tracking
Change #2: Deprecation of Persistent Data Sharing
2. Impact on Mediation
3. Recommended Actions
4. Timeline
5. Impact Matrix

3. iOS10 Change #1: Limit Ad Tracking
Limit Ad Tracking Enabled For all users that have “Limit Ad Tracking” enabled, iOS10 will set the advertising ID (IDFA) to an invalid value of all 0s (IDFA=0000). OS
Limit Ad Tracking
IDFA
Note
iOS9+
Disabled
Valid
Default setting
Enabled
iOS10
0000

4. iOS10 Change #1 Impact: If Limit Ad Tracking is Enabled
Users with iOS10 and SDK or below:
Connect Call will fail
Ad Tracking & Currency Reward won’t work
idfa=0000 ?
idfa=0000
Show Ad
FAIL
Reward Currency
App Launch TJ
Connect Call
idfv=valid
FAIL
Analytics
DAU, Events ...
idfa=0000
idfv=valid
MM/Push
Show MM/Push

5. iOS10 Change #1 Fix: Update to the latest SDK (11. 8
iOS10 Change #1 Fix: Update to the latest SDK (11.8.0) + User Education
Users with iOS10 and SDK with Limit Ad Tracking enabled
Connect Call works: Analytics, Marketing Messages, Push work properly
Ad Tracking & Currency Reward still won’t work: need to educate the users to opt out of Limit Ad Tracking
idfa=0000
(Same UX as no-fill)
idfa=0000
Show Ad
FAIL
Reward Currency
App Launch TJ
Connect Call
idfv=valid
Analytics
DAU, Events ...
idfa=0000
idfv=valid
MM/Push
Show MM/Push

6. iOS10 Change #2: Deprecation of Persistent Data Sharing
iOS10 no longer supports this data sharing method. This is what Tapjoy uses to store conversion rewards for TJ Managed Currencies in SDK and below.

7. iOS10 Change #2 Impact: Deprecation of Persistent Data Sharing
Users with iOS9 and SDK or below with TJ Managed Currency:
Earned Currency Notification
You have earned
500 Coins!
Play Game
Complete Ad
Reward Coins = 500
Balance: 1,000
Ad Reward: 500 Coins
Balance: 1,500
Ad Reward: 500 Coins
Message to User
Users with iOS10 and SDK or below with TJ Managed Currency:
Incorrect reward value
Earned Currency Notification
You have earned
1,500 Coins!
Play Game
Complete Ad
Reward Coins = 1,500
Displayed Incorrectly (CORRECT in TJ database)
Balance: 1,000
Ad Reward: 500 Coins
Balance: 1,500
Ad Reward: 500 Coins
Message to User

8. iOS10 Change #2 Fix: Update to the latest SDK (11.8.0)
Users with iOS10 and SDK or below:
Incorrect reward value
Users with iOS10 and SDK :
Correct reward value
Earned Currency Notification
You have earned
500 Coins!
Play Game
Complete Ad
Reward Coins = 500
Balance: 1,000
Ad Reward: 500 Coins
Balance: 1,500
Ad Reward: 500 Coins
Message to User

9. iOS10 Changes: Impact on Mediation
Mediation Partners (Fyber, Supersonic) are also working on iOS10 mitigations and will bundle our SDK in their next release.
Fyber
SDK 8.4
Fyber
SDK 8.x TJ
11.6 TJ
11.8
Supersonic
SDK
Supersonic
SDK 6.x TJ
11.7 TJ
11.8

10. Recommended Actions
*Important* Update to the latest SDK (11.8.0) which is iOS10 compatible.
For users that have enabled “Limit Ad Tracking,” show in-app message to educate them to opt out of “Limit Ad Tracking” to continue to earn virtual currencies.

11. Timeline iOS 10 release (based on the past iOS releases): Sep 12-14
8/29
9/5
9/12
iOS 10 release (based on the past iOS releases): Sep 12-14
Beta SDK (iOS compatible) has been released
*Everything is work in progress based on the latest beta version of iOS 10 that’s available. We are committed to react as quickly as we can to any additional beta iOS 10 versions and what we have put together should provide foundational direction for our partners.
SDK 11.8 Beta
iOS 10 release
SDK 11.8 Release
Today

12. iOS10 Change Impact Matrix
SDK
Limit Ad Tracking
IDFA
Offerwall
Video
Push
Push to Earn
Message to Earn
Native to Earn
Marketing Messages
Analytics
TJ Managed VC Reward Value
iOS9+
Disabled
Valid
Work
Enabled
iOS10
Incorrect Value
0000 No
11.8.0

13. Ask Us Anything: Q&A iOS 10 & Our Action Plan
Jeff Drobick, CPO at Tapjoy
September 1, 2016