1. AeNA

2. Blend of Human behavior and Technology is what makes a good Algorithm

3. Well being and productivity are related
AeNA to reflect ‘DIGITAL YOU’
Well being and productivity are related

4. Let’s Have a Look at Physical Health Footprints

5. Screen time is growing exponentially
Indians downloaded 12.1 billion apps on their phones and tablets, compared to 11.3 billion in the US
Wealth Management
WhatsApp accounts for half of the
71 billion hours Indian spent
on social apps
App downloads in India tripled
between 2015 and 2017 
India's smartphone user base is
expected to grow nearly 50% in 5 years
Teens spend an average of
9 hours a day with media
An Indian on average spends close to
5 hours on apps daily 
Source:

6. that relates to screen time
And so NEGATIVE Health impact
22% report
dry eyes
22.6% report
headaches
30.1% report
Neck pain
83% report
at least one negative
symptoms
that relates to screen time

7. There are POSITIVE footprints as well that can be captured using Mobile data

8. Apps that make us happy Social Well Being Fitness Tracking

9. Let’s Look at the Financial Footprints

10. Financial Footprints are all around
INR 1,30,000 credited to your account with SBI ***235 against salary payment initiated by company abc on
INR 23,000 credited to your account with SBI ***235 with narrative rent
Avbl Bal for savings A/c xxxxx8173 as on is INR Avbl Bal for FD A/c xxxxx6598 as on is INR 1,50, Combined Avbl Bal INR 1,73, Use Mobile Banking App to track A/c (app.kotak.com)
INR debited from a/c **7356 on to VPA (UPI Ref No )

11. You Are Here
Drawing the best fit line (as per our research) and placing YOU on the chart

12. Educational Qualification
Levelling the ground…
Personal Information
Educational Qualification
Wishlist

13. Capturing Footprints Report Fitness Apps SMS Social Media Apps Email 1
Analytics engine
Shopping Apps 2
Financial Apps 3
Entertainment Apps
Music Apps
Call Logs
Phone Stats
Headset Usage
Phone unlock frequency
Wifi Connections Secured/Unsecured
Charging time & Frequency

14. AeNA App Highly recommended actions…
23% utilized their time more effectively than you to get richer
33% are running lower risk of diabetes than you based on screen time
Hpw are you today…
Congratulations, you are
above par…
Click anywhere for detailed report
45% identified better ways of making their money work

15. In essence, AeNA is a journey from ‘Digital That’s Fun to Digital That Matters’

16. Thanks

17. What's currently available
Fitness
Social
Financial
Quality Time
Moment
Walnut
MyUniverse
Runtastic Running App & Mile Tracker
Google Fit