1. Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5 RALF NEUDEL (for Mini-Cluster Connected TV and Media Applications) Brussels – 27 January 2012

2. TV – A Unique Context Media Convergence: Service/content for users in best fitting context Challenge: Connected TV services beyond lean back and lean forward Trends: Second screen, Smart TVs (motion control, presence sensors), gaming consoles … Danger: TV as PC with a bad user experience Need: Explore unique characteristics of Connected TV context user experience

3. Connected TV Developments should… … create applications that cannot be offered by other platforms in similar or better quality … offer a meaningful enhancement of existing platforms … interface with other media and communication platforms … consider interaction between TV and other media devices in the home

4. Create an Innovation Ecosystem (1/2) Basis: Interleaving of linear (TV) and non-linear (Web) data Proprietary ecosystems: Multitude of Connected TV and IPTV platforms Barriers: For users, for SMEs and small innovators Innovation leaders: Players need to open up by standardising their platforms

5. Create an Innovation Ecosystem (2/2) HbbTV: A successful solution W3C integration promising MPEG-21: Basis for item-based content transactions Metadata: Appropriate tagging for: Users finding broadcasting and web content Linking TV content with broad range of relevant applications and services

6. Ambience and Storytelling Ambient TV: Large A/V display with personalised assistance, information, entertainment Storytelling: Meaning and structure by combining assets from multiple sources into a meta-story Programming = Organising a multitude of cross- medial sources in real time A/V streams = mashable data rather than entities Standardised service interfaces needed Connecting: Communication applications on TV