1. PR Basic Tools

2. Public Relations is a process.
The building and maintaining of relationships.
All the relationships that we create and maintain are PR.
Strong relationships are:
Ongoing & Consistent
Flexible
Trustworthy
Benefit both NA and public organizations
Respectful
These are our Core PR Principles of PR in Action

3. PUBLIC RELATIONS
Simply means, “ taking care of our relationships” with each other (members), the general public, law enforcement, and addiction professionals.

4. PR & SPIRITUAL PRINCIPLES
Anonymity
Unity
Attraction
Self-Support
Cooperation not Affiliation
Responsibility and Accountability
Forever Nonprofessional
Communication

5. OUR TRADITIONS & SERVICE
Some Members Ask or Say;
Can We Even Do Public Relations?
What is Promotion?
Self-support and Public Service Announcements
Are We Violating Our Anonymity with Public Relations?
Doesn’t Self-Support Mean We Can’t Accept Help From Anyone Outside NA?
You Can’t Affiliate with Other Organizations!

6. GETTING STARTED Clarify what services NA can and cannot provide
Make NA members more aware of their role in NA’s public image
Remembering our goal is to have the public recognize us as a positive and reliable organization
Develop valuable relationships with professionals and the general public

7. Groups, Areas and Regions
THE BASICS
When a member gets a request for info, member then passes request onto the PR Committee.
There is a role for every member: input, suggestions, feedback and participation are all needed and valued.
PLANNING IS KEY
Inventory Current Services, Consider Needs of Community, Prioritize, Resources and Take Action, Repeat
ASC / RSC SUPPORT
PLANNING TOOL
Groups, Areas and Regions

8. The Public Relations Handbook and the PR Handbook Resource Materials can be found online at:
The Public Relations Handbook and the PR Handbook Resource Materials can be found online at