1. Chapter 1
Business and management research, reflective diaries and the purpose of this book

2. Theoretical and methodological rigour Practical relevance Quadrant
Higher
Lower
Pedantic science
Popularist science
Puerile science
Pragmatic science
Table 1.1 A taxonomy for considering the ‘relevance gap’ in relation to managerial knowledge
Source: Developed from Hodgkinson et al. (2001)

3. Figure 1.1 Basic and applied research
Source: Authors’ experience; Easterby-Smith et al. (2012); Hedrick et al. (1993)

4. Figure 1.2 The research process
Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2015

5. What has gone well in relation to each experience?
Why has it gone well?
What has not gone well in relation to each experience?
Why has it not gone so well?
What adjustments will/did I make to my ongoing research following my reflection?
Why will/did I make these adjustments?
(Looking back) how could I have improved on these adjustments?
Why?
What have I learnt in relation to each experience?
How will I apply what I have learnt from each experience to new situations?
Box 1.4 Checklist of questions to ask yourself when making reflexive diary entries

6. Formulating and clarifying
Chapter 2
Formulating and clarifying
the research topic

7. Capability: is it feasible?
Is the topic something with which you are really fascinated?
Do you have, or can you develop within the project time frame, the necessary research skills to undertake the topic?
Is the research topic achievable within the available time?
Will the topic still be current when you finish your project?
Is the topic achievable within the financial resources that are likely to be available?
Are you reasonably certain of being able to gain access to data you are likely to require for this topic?
Box 2.2 Attributes of a good research topic

8. Appropriateness: is it worthwhile?
Does the topic fit the specifications and meet the standards set by the examining institution?
Does your topic contain issues that have a clear link to theory?
Are you able to state your research question(s), aim and objectives clearly?
Will your proposed research be able to provide fresh insights into this topic?
Does your topic relate clearly to the idea you have been given (perhaps by an organisation)?
Are the findings for this topic likely to be symmetrical: that is, of similar value whatever the outcome?
Does the topic match your career goals?
Box 2.2 Attributes of a good research topic (Continued)

9. Examining your own strengths and interests
Rational thinking
Creative thinking
Examining your own strengths and interests
Keeping a notebook of your ideas
Examining staff research interests
Exploring personal preferences using past projects
Looking at past project titles
Exploring relevance to business using the literature
Discussion
Relevance trees
Searching existing literature
Brainstorming
Scanning the media
Table 2.1 More frequently used techniques for generating and refining research ideas

10. Figure 2.1 Grand, middle-range and substantive theories

11. Case 2 Gantt chart