1. Hewlett-Packard Industry Analysis
Vincent Conder, Kylar Ferguson, Jessica Sorey, Miguel Valencia

2. Introduction
Hewlett-Packard was founded as a partnership in 1939 by Bill Hewlett and David Packard
This industry is made up of computer hardware/software as well as IT companies
The major players in this industry are Lenovo, Dell Inc., and our own HP
This industry aims to make IT environments more effective, productive, and secure
The key to success in an industry such as this is innovation

3. Industries
Personal Computer Manufacturing
Computer Manufacturing

4. PEST Analysis
Political Environment- What political relationships influence HP’s decisions.
Economic Factors- What factors outside of HP’s control influence their behavior.
Social Factors- What influences does the socioeconomic environment have on HP.
Technological Factors- How does the advancement of technology in HP’s industry affect them.

5. Source: compTIA 2019 IT Industry Trend Analysis

6. Competitive Forces Competitive Forces
Threats from new entrants
Producing goods at a low cost
Rivalry among competitors
Porter’s Three Generic Strategies
Cost Leadership
Differentiation
Focus

7. Competitors Lenovo Dell High sales despite declining PC market
Innovative products
Dell
“Better, faster, cheaper”
Target major corporations
High performing products with longevity in mind
High customer service

8. Keys to Competitive Success
Porter’s Five Forces
1. Industry competitors
2. Threat of new entrants
3. Bargaining power of suppliers
4. Threat of substitutes
5. Bargaining power of buyers

9. Conclusion
The computer industry is a stable, competitive market with any one company able to pull ahead at any time.There is low likelihood of any new entrants into the PC world. HP has been making moves to maintain a top spot by investing in research and development and appealing to a large portion of the market.