1. with Chuck Underwood

2. How Generations Happen 3 Truths 1. Formative years mold core values. 2. Five living generations. 3. Generational values guide decisions.

3. Americas Living Generations G. I. 1901-192686 + Silent 1927-194567 -85 Boomer 1946-196448 - 66 GenX 1965-198131 - 47 F-W Mils 1982-199418 - 30

4. Silents Birth Years:1927 – 1945 Age in 2012:67 to 85 Formative Years: 30s to early 60s

5. White Silent Men: Smooth Sailing... Silents

6. Females, minorities: few opportunities

7. Silents Jeane Kirkpatrick Born twenty years too soon

8. Silents Print Publications: Magical Silent kids influenced by parents habits Ritual: newspapers/mags/books Formative years not TV-dominated

9. Silents Pent-up desire to LIVE! Want to take a risk or two Were entitled to reward ourselves

10. Silents TV spot – Sony Camcorder

11. Techie Grandparents: meaningful presence in grandkids lives Silents

12. TV spot – Energizer

13. Silents Print Ad - Wall Street Journal

14. Boomers Nagasaki August 9, 1945

15. Boomers We Win !

16. Boomers Birth years: 1946 – 1964 Current age: 48 to 66 # born: 79,907,844 Formative years: 50s to early 80s

17. Boomers The 50s: Our Last Innocent Decade

18. The Consciousness Movement 1961 - 1975 Boomers Kent State - 1970

19. The Consciousness Movement Civil RightsMOVEMENT FeministMOVEMENT EcologyMOVEMENT War ProtestMOVEMENT SexualREVOLUTION DrugREVOLUTION Boomers

20. Second-Wave Boomers Born (c.) 1955 to 1964 Missed Consciousness Movement Some dont feel like Boomers Some values different Most values are similar

21. Boomers Outgoing. Enthusiastic. Forever Young.

22. TV Spot – Walt Disney World

24. TV Spot – Amerprise

25. Print Ad Wall Street Journal Boomers

26. Birth Years: 1965 – 1981 Current Age, 2012: 31 to 47 Formative Years: 70s, 80s, 90s GenX

27. All about survival 1. Divorce 2. Time-poor parents 3. Permissiveness GenX

28. Divorce rate soars...

29. GenX Widespread career moms...

30. GenX Permissive parenting and loss of civility

31. Core Values Independent, self-reliant Cynical, distrustful Self-focused, peer-focused GenX

32. Women surging, men searching...

33. TV spot - Secret Deodorant GenX

34. TV spot - Hummer GenX

35. Study finds many (moms) feel guilty being away

36. TV spot - Dixie GenX

37. Millennials Birth Years: 1982 – 1994 Current Age, 2012: 18 to 30 Formative Years:1980s to now First Wave

38. Millennials Optimistic and enthusiastic Respectful of elders knowledge Focused on education Close relationship with parents

39. Millennials TV spot – Coca Cola

40. Millennials TV spot – todaysmilitary.com

41. Millennials Team players Socially active Declining teen social pathologies

42. Millennials Web video: Nissan Cube

43. Millennials They live online. They buy online.

44. Millennials Extended Adolescence Job-hopping: sampling Having fun, traveling Postponing marriage, parenthood Living at home with Mom and Dad

45. The Bottom Line 1. Understand unique formative years… 2. Understand unique core values… 3. Connect with each generation… 4. Success.

46. Contact Chuck The Generational Imperative, Inc. (Ohio) 937.247.1123 chuck@genimperative.com www.genimperative.com

47. Silents Boomers Xers Millennials Understanding Generational Differences In The Workplace, Marketplace, & Living Room Available on www.amazon.com