1. Product Mix, Equipment, Design
Chapter 4
Product Mix, Equipment, Design

2. Finding the Right Location- DEMOGRAPHICS!
Easy Access
Neighbors
Parking
Shopping Area
Construction
Morning- Easy Road Access
Zoning
Truck Driver space to deliver/ Dock
Age of building
Lease/ how long/ Terms
Landlord pays for build out- how much?
Location Visibility
Sign ordinances?

3. Importance of Demographics
YouTube Videos:
1 Rice Professor 1
2 Rice Professor 2
3 Psycograpgics- Why people buy
Neilson Website- Tons of information about consumers. Good place to start research.
DINKS- Dual Income No Kids
Internet
Visit the location!
Consider other businesses in the area

4. Equipment! What will you need? Where will you get it?
New
Used
Auctions- Steep learning curve if you do not know what you are doing!
Dealers
Equipment! What will you need? Where will you get it?