1. The analysis of advertising
Baldin Ruben classe 5° A
The analysis of advertising

2. The Advertising of essence of giò by Giorgio Armani

3. Channels to convey message
Visual channel= the most immediate channel to transmit the message, this allows the 'association of images of the viewer of something pleasant, and stimulates his imagination
sexual allusions
Auditive channel= it is designed to place the message, and often to make it more attractive and to stimulate the viewer and make him feel the pleasurable sensations

4. A unknown and undefined beach
THE SETTING OF SCENE
A unknown and undefined beach
It stimulates the imagination of
Viewer, captures the attention
In human mind, it recalls holiday and it is a positive imagine, its function is to calm and reassure

5. THE CHOICE OF BLACK AND WHITE
The black and white contrast gives a effect of essentiality and highlights the product compared to other products (the background: the sea the clouds)

6. SEXUAL ALLUSIONS
The body wet and naked of man  idealization of the body of man, perfect proportions and musculature, that is powerful to symbolize the strength and virility of man The vigorous expression at sec and the sighs of man  it alludes to male orgasm, it rappresent the domination of man over woman(wear this perfume implies these consequences)

7. THE FUNCTION OF MUSIC PERSONAL JESUS DEPECHE MODE
“Your own personal Jesus  Someone to hear your prayers  Someone who cares  Your own personal Jesus  Someone to hear your prayers  Someone who's there…”

8. functions
it puts the name of the product in the mind, when I think of the song Depeche Mode I automatically associate the name of the product
It makes advertising less intrusive
it underlines the masculinity of the model, it completes the sound effects of the sea

9. The narrator Voice is strong and reassuring,
reflects the physicality of model
It occurs at the end of advertising and it gives its name to the product

10. The end