1. NACCOM Annual Conference & AGM
Developing creative communications techniques: social media
September 2017

2. Background Digital media Platforms available Benefits of using Tips
Scope
Background
Digital media
Platforms available
Benefits of using
Tips
Summary
Questions

3. Background
Journalism graduate
Range of experience working in comms sector
Currently employed as communications officer at Coventry Refugee & Migrant Centre, alongside part time role at IMiX

4. Variety of platforms available
Digital media
Variety of platforms available
Provides a tool to help achieve your aims and directly engage with your audience
Consider your target and focus resource accordingly
Tell a story
No need to reinvent the wheel
No ‘silver bullet’ for success
Visual aspect crucial

5. Impact Initial improvements in statistics
CRMC AGM trending on Twitter in Coventry for three days post event; content viewed 23,000 times
During Refugee Week, a video on CRMC Facebook page was viewed 20,000 times
BBC Midlands Today video on Facbook about #ThankYouCoventry dinner now been watched over half a million times
Increasing readership on social media significantly
More people now viewing each month, then previously reached in an entire year
New followers include influential MP’s, international and national charities such as Oxfam, national journalists and CEOs of potential funders
But what is the point?

6. Benefit Fundraising / financial
Relocation fundraising campaign ‘#TheBigMove’
Raised over £25,000 during past nine months from community spokesperson opportunities; 70 per cent increase on previous year
Production of children's book with proceeds donated to refugee charities
Policy
Successfully campaigned for new West Midland Mayor to appoint deputy for integration
Partnerships with UNICEF, Lambeth Palace & other organisations
Provided opportunity to engage and arrange meetings with key local, regional and national stakeholders
Ability to change minds

7. Largest social media platform on the planet
Facebook
Largest social media platform on the planet
Staple for most organisations
Update daily
Audience getting older
Complex algorithm
Use analytics available

8. Can be updated several times a day Great for events
Twitter
Can be updated several times a day
Great for events
More conversational
Opportunity to directly engage with your audience and key stakeholders
Use analytics available

9. Fastest growing platform on the planet
Instagram
Visual aspect crucial
Fastest growing platform on the planet
Great tool for engaging younger audiences
Provides opportunity to move ahead of the competition

10. Consider your target and resource available Keep it simple
Summary
Consider your target and resource available
Keep it simple
Adapt content for platform
Ensure visually engaging
Post consistently
Use analytics available

11. Contact: niallm@covrefugee.org
Any questions?
Contact:
ext 222