1. Trampoline Inflatables
Jana Holnick

2. Background
Trampoline in general is known as a great thing to put in the backyard
Georg Nissen and Larry Griswold invented the first modern trampoline in 1934
-> It was made of an iron frame
-> A piece of canvas including grommets along each side was attached to the frame by using springs
Modern trampolines can project an athlete to a height up to 10m

3. Customer needs
Researchers in the US found that the number of injuries to children using a trampoline doubled over a six year period
The study discovered 250,000 trampoline-related injuries in US hospitals between 1990 and 1995
-> With a growth from 29,600 to 58,400 per year over that time period
Backyard trampolines should be immediately banned

4. Opportunity
Decrease the number of trampoline-related injuries especially for children
Safer environment for professional athletes around the trampoline
Is available for any kind of trampoline
Is easy to transport and to store

5. Quick Screen - Strengths
Reward outweighs risk
-> Low costs but high outcome in terms of security regarding the trampoline and its surrounding
Significant need/want/problem
-> Studies have shown the need to decrease the number of trampoline-related injuries
Fixed costs are fairly low
-> The product can easily be purchased via an online shop
-> Distribution cost are fairly low

6. Quick Screen - Weaknesses
The product is easy to copy and sell
-> Other companies can adapt the business idea easily
Profit margin is relatively low
-> Parents and coaches might not see the need for more safety regarding the trampoline
Agility of the product is rather low
-> Competitors can reach the same level relatively quick
-> Once the product range for different trampolines is in place there has to be a new business idea

7. Funding Initial funding of $ 50,000.00 Inventing in a prototype
Afterwards manufacture costs in China $1,200.00
Continuous inventing in advertisement over the first year
Inventing in a store room for the first year

8. References

9. Thank you