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0 Algiers December, 2007 Presentation Document Mobile TV in the Middle East and North Africa Hybrid Satellite/Terrestrial Solutions This document is confidential.

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Presentation on theme: "0 Algiers December, 2007 Presentation Document Mobile TV in the Middle East and North Africa Hybrid Satellite/Terrestrial Solutions This document is confidential."— Presentation transcript:

1 0 Algiers December, 2007 Presentation Document Mobile TV in the Middle East and North Africa Hybrid Satellite/Terrestrial Solutions This document is confidential and is intended solely for the use and information of the addressee.

2 1 S2Ms Geographic Reach Key Milestones Q3 2006: S2M commercial registration Q4 2006: Arabsat participation in S2M Q4 2007: Satellite and terrestrial infrastructure partners Q3 2008: Launch of commercial services Advantages of Satellite Based Mobile TV Commercially and technically proven in Korea and Japan Implementations in China, Europe, North America are coming S-Band frequency availability (granted by Arabsat) Offers opportunities for substantial economies of scale by sharing infrastructure among MENA countries Ubiquitous coverage Common programming, coverage and use S2M will launch an S-band satellite capable of delivering mobile TV services to the entire MENA region S2M will become the first mobile TV operator in the MENA region

3 2 Satellite Mobile TV Infrastructure S-band satellite solution is an efficient and proven way to deliver high quality broadcast media to mobile devices Description 1.Broadcasting center packages and encrypts the content 2.Broadcasting center transmits the content via Ku-band to the satellite 3.Satellite transmits the content to approved mobile phones –Via S-band to mobile phones in line-of-sight –Via Ku-band to the gap filler network, which then transmits S- band signal to mobile phones not in line-of-sight GPRS/EDGE/3G network provides return path for interactive services like Pay per View, Video on Demand, Music on Demand and Gaming 1 2 3a 1 2 3b 3 4 4

4 3 Terrestrial SolutionsHybrid Satellite/Terrestrial Solutions Spectrum Scarce UHF frequencies Limited bandwidth Wider bandwidth allowing higher number of channels Costs High CAPEX for ground infrastructure No economies of scale Infrastructure and content costs are shared between several countries in the MENA region Coverage Service is limited to network deployment area Increasing coverage requires substantial costs Coverage everywhere Most efficient solution to cover rural areas Roaming Networks in various countries are isolated Seamless mobile TV roaming within the MENA region Satellite based solutions present clear advantages for wide area coverage

5 4 Key Milestones 03/2004: Mobile Broadcasting Satellite – MBSAT Launched 10/2004: Service launch in Japan by the Mobile Broadcasting Corp. 05/2005: Service launch in South Korea by Tu Media Japan and South Korea pioneered mobile TV broadcasting in 2004 and 2005 using a hybrid satellite/terrestrial platform (South Korea) Tu Media received only S-DMB license from the Korean Broadcasting Commission (KBC) in 12/2004 Tu Media delivers mobile TV to all 3 South Korean mobile operators led by South Korea Telecom Currently features a basic bouquet of 15 TV channels, 19 audio channels and one premium channel More than 50 enabled devices Tu Media received only S-DMB license from the Korean Broadcasting Commission (KBC) in 12/2004 Tu Media delivers mobile TV to all 3 South Korean mobile operators led by South Korea Telecom Currently features a basic bouquet of 15 TV channels, 19 audio channels and one premium channel More than 50 enabled devices Registration fee: $20 Monthly subscription fee: $11 (special offers for 1 year commitment and for teens) Pay per view: $2 Registration fee: $20 Monthly subscription fee: $11 (special offers for 1 year commitment and for teens) Pay per view: $2 (Japan) Full radio licenses for satellite broadcasting, satellite and ground station awarded in 05/2004 Service initially targeted mostly vehicle receivers (in general mobile users on the go) MBCo provides 37 audio, 8 video and 2 data channels Digital TV broadcasts on mobile phones available since March 2006 Full radio licenses for satellite broadcasting, satellite and ground station awarded in 05/2004 Service initially targeted mostly vehicle receivers (in general mobile users on the go) MBCo provides 37 audio, 8 video and 2 data channels Digital TV broadcasts on mobile phones available since March 2006 Registration fee: $21 Basic monthly charge: $3.5 Individual content packages monthly charge: ~$2.5-$18 Registration fee: $21 Basic monthly charge: $3.5 Individual content packages monthly charge: ~$2.5-$18 400,000 subs in January 2006 Over 1,170,000 in June 2007 NA S-DMB standard 2-beam S-band satellite for Korea and Japan Manufactured by SS/Loral

6 5 Key Milestones 10/2006: STiMi industry standard by SARFT Q4 2007: Tests in the 6 cities hosting the Olympics H1 2008: Satellite launch 08/2008: Mobile TV service launch Main Characteristics Market accounts 300mm mobile subscribers China Multimedia Mobile Broadcasting (CMMB) is backed by the State Administration of Radio, Film and Television (SARFT) Based on Satellite and Terrestrial Interactive Multiservice Infrastructure (STiMi) technology 25 video and 30 radio channels, plus some data channels China is deploying a hybrid satellite/terrestrial platform to deliver mobile TV broadcasts across the country for the 2008 Summer Olympics STiMi standard

7 6 Key Milestones 10/2006: Eutelsat-SES joint venture 02/2007: DVB-SH specs approval by DVB Project Q3/2007: DVB-SH tests in France 2008: Terrestrial commercial launch Beg 2009: W2A Satellite launch Main Characteristics 130M investment in a 50:50 joint venture Evolution of DVB-H –Unlimited mobile TV –Harmonized European frequency –27 video channels (15MHz bandwidth) –Up to 90 video channels In Europe, Eutelsat and SES formed a joint venture to deliver mobile TV broadcasting services over a hybrid satellite/terrestrial platform DVB-SH standard 5-beam S-band payload for 5 European countries Manufactured by Thales Alenia Space

8 7 Key Milestones 1992: FCC allocated S-band spectrum for nationwide Satellite based Digital Audio Radio Service (DARS) 1997: XM and Sirius received approval to broadcast from FCC 2001/2002: Official launch of XM and Sirius Main Characteristics Sirius satellite radio launched Sirius Backseat TV delivered to video screens for rear-seat passengers Featuring three best family channels for $6.99/month Simultaneous access to over 130 Sirius satellite radio channels Available in 7 select 2008 model vehicles Sirius and XM are extending their satellite radio offerings to deliver mobile TV in North America DARS standard XM: 2 satellites Sirius 3 satellites

9 8 Mobile Operator Sources and packages mobile content for delivery to S-band devices Delivers content package to mobile operator for resale to its customer base The Value Chain Content Provider Promotes mobile TV service, registers customers and distributes S-band devices and S2M decryption keys Manages customer care and collects service fees S2M S2Ms Service Model Repackages S2M content and prices it for its own customer base Creates new video, audio or data content specifically for mobile format Delivers mobile broadcast content to S2M Repurposes traditional video, audio or data content for use in mobile format Manages encryption and broadcast of content over satellite network S2M service model presents an ideal solution for mobile operators and content providers Deploys and operates mobile TV broadcasting platform Best customer experience for end-users, widest reach for content providers, most efficient economic model for operators

10 9 Customers will have access to a wide variety of mobile TV and value added services S2M Services Mobile TVValue Added Interactive Services Wireless Broadcasting Standard programs –Sports –News –Music –Kids Premium content –Sports –News –Music –Kids Customized, selectable content Mobile- specific format Customized, interactive and selectable advertising Voting Gaming TV Chat Shopping TV Travel TV Education Standard and Premium content broadcast to passive, non-cellular devices financed through subscription fees Cellular ServicesOther wireless devices Mobile Broadcasting Premium Broadcasting Wireless Pay-TV Interactive Media Interactive Messaging Interactive Advertising Video and Music on Demand

11 10 More than 50 S-band enabled handset models are currently commercially available and capable of receiving mobile TV programming Latest S-band Enabled Mobile TV Handsets LG SB190 (Jan 2007) Motorola MS 800 (Oct 2006) Samsung P930 (Q1 2008) Samsung B680 (Apr 2007) Source: Tu Media web site; Web search

12 11 Live mobile TV services will also be delivered to vehicular devices and portable devices creating an additional potential In-car Device (MOA-H57 for MobaHo) Pocket TV (MBR0501A for MobaHo) …and potentially PSP stations, iPOD video, etc. PC Receiver (Arion DB-300J) Source: MobiHo web site; Arion web site; Web search


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